Brand Tone

A hybrid of street-smart informal and professional reliability, aiming to be both 'in-the-know' and trustworthy/efficient.

Brand Values

• •Reliability
• •Value for Money
• •Convenience
• •Wide Selection
• •Customer Focus

Best Practices

• •Balance 'Plug' slang in headlines with professional, reassuring language in body copy and transactional pages.
• •Prioritize trust in every piece of copy, reinforcing reliability, delivery guarantees, tracking, and discreet packaging to combat market skepticism.
• •Be direct and action-oriented, using clear, concise language and simple calls-to-action to facilitate the path to purchase.
• •Highlight variety and newness, framing the store as the ultimate source for the latest products with language creating urgency and exclusivity.
• •Speak the customer's language by prominently using correct product names (e.g., 'IGET Bar 3500', 'HQD Maxx') to improve SEO and demonstrate understanding of customer needs.

Social Perception

Within its own ecosystem (website), Vape Plug is perceived as a highly reliable and efficient supplier, backed by positive testimonials. In the broader market, customers are highly skeptical of online vape retailers due to prevalent scams; Vape Plug must work hard to prove legitimacy, compounded by its lack of social media presence for community verification.

Copy Examples

• •Headline: Your Vape Plug Has You Covered. Body: Tired of waiting and wondering? Get your favorite IGET, HQD, and Gunnpod vapes delivered fast. With our 100% delivery guarantee and live tracking, you know your order is in good hands. Shop now, vape tomorrow.
• •Headline: Stock Up & Save. Your Connection for Bulk Vapes. Body: Why pay more? At Vape Plug, we hook you up with the best prices on bundles. Mix and match your favorite flavors from our new IGET Bar Plus and HQD Hbar collections and get more for your money.
• •Headline: Just Dropped: The New IGET B5000. Body: Be the first to try the latest from IGET. The new B5000 is here, and we’re your official plug. Smooth flavor, long-lasting power. Secure yours now with fast, guaranteed shipping Australia-wide.
• •Subject: Your Vape Plug Order is Confirmed & On Its Way. Body: Thanks for your order! We’ve got it. You can count on us to get your package to you quickly and discreetly. Your tracking number is now active. We appreciate you choosing the plug you can trust.
• •Social Media Post (hypothetical): Weekend sorted. ✅ We're fully restocked on IGET Legends & Bars, plus the new Gunnpod EVO. Don't get left with a dead vape. We’re the plug that always delivers. Tap the link in bio to shop. #VapePlug #VapeAustralia #IGET #HQD