Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Direct and Informative, Moderately Enthusiastic, Reliable and Local

Brand Values

• •Convenience: Same-day delivery makes vaping easy
• •Customer Satisfaction: Helping you satisfy your cravings.
• •Accessibility/Affordability: Best products at affordable prices.
• •Quality/Authenticity: No Clone Zone - genuine products only.
• •Responsibility: Age verification and Health Canada warnings.

Best Practices

• •Emphasize Local Connection (for YEG): Reference Edmonton, being Canadian, and understanding local needs (like delivering in any weather) to build rapport with the local customer base.
• •Ensure all policies like shipping thresholds are consistent across all platforms.
• •Highlight the "No Clone Zone" commitment to build trust and assure customers of product authenticity.
• •Clearly communicate the "all sales final" policy upfront, explaining the hygiene reasons behind it to manage customer expectations.
• •Encourage more customer reviews on third-party platforms to build a stronger online reputation and social proof.

Social Perception

A convenient, reliable, and customer-focused local vape shop in Edmonton, known for its same-day delivery, affordable prices, and commitment to quality and authenticity.

Copy Examples

• •Hi, We're Vape On YEG! Your local source for all your vaping needs!
• •Need your vape fix fast? We offer same-day delivery in Edmonton!
• •We're proud to serve the Edmonton community with the best vaping products at affordable prices. We're not afraid of a little rain and snow!
• •Crazy Sales! Check out our latest deals on e-juices and disposable vapes.
• •Have questions? Our friendly team is here to help you find the perfect vape. We'll do our best to get you what you need!