Brand Tone

informative, approachable, and focused on customer experience

Brand Values

• •Quality: Offering high-quality products from reputable brands.
• •Customer Focus: Providing expert guidance and support to ensure a good vaping experience.
• •Variety/Choice: Offering a wide range of products to suit diverse needs and preferences.
• •Accessibility/Affordability: Striving to offer competitive prices.
• •Information/Education: Providing resources and information to help customers make informed decisions (as seen in their blog posts).
• •Responsible Sales: Adherence to terms of service, including age verification for purchases.

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for both new and experienced vapers to understand. Avoid overly technical jargon where possible, or explain it clearly.
• •Maintain a Helpful and Supportive Voice: Frame content around assisting the customer, whether it's choosing a product, troubleshooting an issue, or learning more about vaping.
• •Emphasize Product Benefits and Solutions: Focus on how the products can enhance the customer's vaping experience or solve a particular need (e.g., longer battery life, better flavor, ease of use).
• •Be Authentic and Engaging: Share genuine enthusiasm for the products and the vaping community. Use questions and inviting language to encourage interaction.
• •Ensure Consistency Across All Channels: The informative, approachable, and customer-focused tone should be maintained across the website, social media posts, email marketing, and any other customer communication.

Social Perception

that of a standard online vape retailer. They are perceived as a supplier of a wide variety of vaping products. The blog content positions them as a source of information within the vaping community.

Copy Examples

• •New to vaping? Our expert team at vapemaster.co is here to guide you through our wide selection and help you find the perfect starter kit to begin your journey.
• •Unlock a world of flavor! Explore our extensive range of premium e-liquids at vapemaster.co, with options to suit every palate and preference.
• •Get the most out of your vape! Visit the vapemaster.co blog for helpful tips, product guides, and the latest news in the vaping world.
• •Quality vaping shouldn't break the bank. At vapemaster.co, we offer competitive prices on all your favorite vape gear and e-liquids.
• •Experience the difference with Vape Master. We're committed to providing top-notch products and friendly support to ensure you have the best vaping experience possible.