Brand Tone

Approachable and Promotional, Enthusiastic and Current, Service-Oriented, Visually Clean and Modern

Brand Values

• •Variety and Choice
• •Accessibility and Convenience
• •Value for Money
• •Product Authenticity/Quality
• •Customer Focus

Best Practices

• •Stay Enthusiastic but Authentic: Use positive and engaging language ("Amazing," "Discover," "Unleash") but avoid excessive hype or making claims you can't substantiate. Keep it real and relatable to the vaping experience.
• •Focus on Solutions and Benefits: Instead of just listing product features, highlight how they benefit the customer (e.g., "hassle-free," "perfect for on-the-go," "intense flavour").
• •Keep it Clear and Concise: Vapers often look for specific information quickly. Use clear headings, bullet points for features, and straightforward language. Avoid overly technical jargon unless explaining a specific product feature where it's necessary.
• •Use a Conversational, Friendly Style: Address the audience directly (using "you" and "your"). Inject personality where appropriate, perhaps with vaping-related slang if it fits the target demographic, but ensure it remains broadly understandable.
• •Maintain Visual and Textual Consistency: Ensure the tone of voice in your copy aligns with your visual branding (e.g., if visuals are modern and clean, the copy should also be clear and contemporary). This applies across the website, social media, and any email marketing.

Social Perception

Likely perceived as one of many online vape retailers in the UK market, offering a convenient way to purchase a wide array of vaping products.

Copy Examples

• •Headline: Your Next Favourite Flavour Awaits! 💨 Body: Dive into the freshest collection of e-liquids at Vape Kiss. From tangy fruits to decadent desserts, uncover top brands and irresistible deals. Free UK shipping on orders over £30! #VapeLife #NewFlavours #VapeKissUK
• •Headline: Pocket-Friendly Power! 🔥 Body: Discover the latest disposable vapes and compact pod kits. Big clouds, small prices. Get your hassle-free vape fix today with fast delivery from Vape Kiss! #DisposableVape #PodKit #VapeDeals #EasyVape
• •Headline: Weekend Vibes Sorted! 😎 Body: Stock up for your chill time. All your vape essentials, from coils to new kits, are right here. Why wait? Exceptional service and authentic products guaranteed. Shop Vape Kiss now! #VapeCommunity #UKVapers #AuthenticVapes
• •Headline: Kiss Goodbye to Smoking, Hello to Flavour! 👋 Body: Making the switch? Explore our beginner-friendly vape kits and a huge range of e-liquid strengths and tastes to help you on your journey. Expert advice just a click away at Vape Kiss. #QuitSmoking #VapeJourney #StarterKit
• •Headline: LEVEL UP Your Vape Game! 🚀 Body: New arrivals just landed! Get your hands on the hottest vape tech and limited-edition flavours before they're gone. At Vape Kiss, we bring you the best in vaping, week after week. #VapeTech #NewArrivals #LimitedEdition #MustHaveVape