Brand Tone

Transactional, technical, direct, product-focused, cautious, and authoritative.

Brand Values

• •Product Variety
• •Accessibility
• •Directness
• •Operational Security

Best Practices

• •Maintain a Technical and Clear Tone: The brand's strength is its directness. Continue to use clear, technical language. Focus on specifications like "mAh," "puffs," "VG/PG ratio," and "coil resistance." Avoid overly casual or slang terms.
• •Structure Information with Bullet Points: For product features and specifications, use bullet points. This makes technical data easy to scan and digest, which aligns with a transactional customer journey.
• •Be Transparent and Authoritative with Policies: Rephrase the all-caps warnings into a more professional but still firm tone. For example, instead of "NOTE : ALL CUSTOMER SHOULD MAKE OPENING VIDEO FOR CLAIM," use a clear section header like "Our Claim and Return Policy" with a calm, explanatory text.
• •Group Products Logically: Use clear, descriptive collection titles like "Disposable Vapes (High Puff Count)," "Sub-Ohm Mod Kits," or "Nicotine-Free E-Liquids" to help users navigate the wide product range. The current site does this well.
• •Eliminate Keyword Stuffing: Remove the long strings of keywords from product descriptions. This practice is outdated, looks unprofessional, and harms user trust. Instead, incorporate relevant keywords naturally into well-written product descriptions. Focus on describing the product for a human reader, not just a search engine.

Social Perception

Mixed and uncertain, lacking strong community or reputation due to absence of social media and independent reviews. Automated analysis is conflicting, leading to low customer trust and perceived unprofessionalism due to keyword stuffing.

Copy Examples

• •YUOTO THANOS 5000: Consistent Flavor, Maximum Performance. Engineered for endurance, the YUOTO THANOS provides up to 5000 puffs from a 14ml e-liquid reservoir. The integrated 650mAh rechargeable battery (Type-C) and mesh coil deliver consistent flavor and vapor from the first hit to the last. Choose your preferred nicotine strength (2% or 5%) and explore 15 distinct flavors. No refilling, no maintenance—just performance.
• •Build Your Flavor Library. Our 10-Pack E-Liquid Set. Get a complete tasting experience with our 10-piece e-liquid collection. This set includes 15ml bottles of our most popular flavors, from Mango Ice to Bubble Gum. Formulated with a 70/30 VG/PG ratio and 0mg nicotine for dense vapor and pure flavor. Suitable for all pod systems, mods, and RDA vape systems.
• •Your Direct Source for Vaping in India. Vape India Smoke is a straightforward, no-nonsense online retailer for vaping hardware and e-liquids. We focus on providing a comprehensive selection of products, from beginner-friendly starter kits to advanced mods, shipped directly to you anywhere in India. We believe in providing clear, technical information to help you make the right choice for your needs.
• •The SMOK Pen 22: a classic for a reason. Its all-in-one design and 1650mAh battery offer a perfect balance of simplicity and performance for both MTL and DTL vapers. All components can be detached and reassembled for easy cleaning and maintenance. In stock and ready to ship. #VapeIndia #SmokPen22 #VapeHardware
• •Subject: Your Vape India Smoke Order [#OrderNumber] Has Shipped. Your order is on its way. You can track its progress here: [Link]. Important: To ensure eligibility for any potential delivery claims, please record a clear, continuous video of the unopened package from all angles before you open it. This is required for our claims process. Thank you for your purchase.