Brand Tone

Helpful and Straightforward

Brand Values

• •Accessibility & Support
• •Value for Money
• •Product Choice and Authenticity
• •Compliance and Responsibility

Best Practices

• •Prioritize Clarity Over Cleverness: Always use clear, simple language. The goal is to inform and assist the customer, not to be overly witty or technical. Make product benefits and instructions easy to understand.
• •Maintain a Supportive Tone: Frame messaging around helping customers on their journey, whether they are quitting smoking or are experienced vapers. Use encouraging and positive language.
• •Be Direct and Action-Oriented: Use strong calls-to-action (e.g., "Shop Now," "Learn More," "Find Your Flavour"). In social media and ads, get straight to the point about the product or offer.
• •Stay Compliant and Responsible: Ensure all copy adheres to UK advertising standards. Avoid language that could appeal to minors and always include age verification warnings. Focus on factual product claims rather than lifestyle marketing.
• •Segment Your Messaging: Tailor the copy to the platform and audience. Use casual, visual-led content for Instagram. Employ more detailed, supportive copy on the website for users actively seeking information (e.g., blog posts, guides for beginners). Use promotional, urgent language for emails.

Social Perception

The public perception of Vape for You appears to be that of a standard, reliable online and physical vape retailer. The active and visually clean Instagram account presents a professional image. The lack of significant negative press or widespread complaints in forums suggests a generally neutral-to-positive perception, likely seen as a dependable vendor for popular vaping products. The broader social perception of vaping in the UK is mixed. It is recognized by public health bodies as a less harmful alternative to smoking, yet there is growing concern over youth uptake and environmental impact from disposables. Brands like Vape for You operate within this complex landscape, needing to balance commercial goals with responsible marketing.

Copy Examples

• •Ready for an upgrade? The Hayati Pro Ultra has landed! ✨ Experience incredible flavour and a long-lasting charge. Perfect for those looking for a premium and reliable vape. Tap to shop now and get it with free UK delivery. #VapeForYou #NewVape #HayatiPro #UKVapers
• •Headline: Making the Switch? We're Here to Help. Sub-headline: Quitting smoking is a journey. Find easy-to-use starter kits and friendly advice to get you started on a less harmful alternative. Button: Explore Starter Kits
• •Subject: вкус Your Weekend Flavours Are Here! 15% Off All E-Liquids. Preview Text: Stock up on your favourites from Riot Squad, Elfliq, and more. Don't miss out!
• •Title: SKE Crystal Plus Pod Kit Description: "Tired of disposables? The SKE Crystal Plus offers the same great flavours you love in a cost-effective, rechargeable design. Simply swap the pre-filled pods for a hassle-free experience. It’s the perfect next step for a sustainable and satisfying vape. Each kit includes one device and a pre-filled pod to get you started."
• •Image: A friendly photo of the Islington store front. Copy: "Your local vape experts in Islington! 👋 Whether you need advice on a new kit, want to try some e-liquid flavours, or just need to grab some coils, our team at Vape for You on Chapel Market is here to help. Pop in and say hello! #VapeIslington #LondonVapers #VapeShopUK"