Brand Tone

Enthusiastic and Passionate, Customer-Focused and Friendly, Knowledgeable and Authoritative, Modern and Premium, Slightly Edgy/Playful.

Brand Values

• •Quality
• •Selection
• •Service
• •Customer Orientation
• •Accessibility

Best Practices

• •Stay True to Your 'Why': Always circle back to Vape Cartel's core values: Quality, Selection, and Service. Let these principles shine through in every piece of communication.
• •Embrace the Enthusiasm: Reflect the team's passion for vaping. Use vibrant language (like their news headlines) but keep it accessible and not overly technical unless addressing a specific, knowledgeable audience.
• •Prioritize Helpfulness: Position copy as a helpful guide, especially for those new to vaping, echoing their commitment to client service and advice.
• •Maintain a 'Premium yet Accessible' Balance: While highlighting 'premium' products, ensure the tone remains welcoming and inclusive for all budgets and experience levels, as stated in their mission.
• •Inject Personality (The 'Cartel' Edge): Don't be afraid to use a touch of the playful, slightly edgy tone suggested by the brand name and some of their existing copy, but ensure it always remains professional and customer-centric.

Social Perception

Positive among Vapers, Reliable Source, Knowledgeable Staff, Industry Player, Concerns (Industry-wide).

Copy Examples

• •Headline: Unlock a World of Flavor. Your Ultimate Vape Journey Starts Here. Body: New to vaping or a seasoned cloud chaser? At Vape Cartel, we're as passionate about flavor and quality as you are. Explore South Africa's largest e-liquid selection and the latest premium gear. Our expert team is always ready to help you find your perfect vape. #VapeCartelSA #PremiumVape #FlavorChasers
• •Headline: Tired of the Same Old Vape? We Get It. Body: Your taste buds deserve an adventure! Dive into hundreds of unique e-liquid flavors – from local gems to international sensations. Plus, discover cutting-edge mods, sleek starter kits, and all the accessories you need. Quality, Selection, Service – That's the Cartel promise. Visit us online or in-store! #VapeLife #EliquidParadise #NextLevelVaping
• •Headline: Don't Just Vape. Vape Smarter. Body: Choosing the right gear can make all the difference. Our crew isn't just here to sell; we're here to guide. Whether you're after massive clouds or discreet satisfaction, we'll help you navigate the options and find what truly fits your style. Experience the Vape Cartel difference. #VapeCommunity #ExpertAdvice #QualityHardware
• •Headline: Fresh Drops & Hot Deals! 🔥 Body: Keep your vape game strong! Check out our 'That New New' section for the latest arrivals in e-liquids, disposables, and hardware. Plus, don't miss our clearance sales and basket buffers under R100. Top-tier vaping doesn't have to break the bank. #VapeDeals #NewArrivals #VapeCartelZA
• •Headline: More Than Just a Vape Shop. We're Your Cartel. Body: Since 2014, we've been dedicated to serving the South African vape community with the best products and unmatched service. We're vapers too, and we're committed to your satisfaction. Join the family and let us elevate your vaping experience. #YourVapeFamily #Since2014 #CustomerFirst