Brand Tone

Informative, Accessible, Enthusiastic, Trustworthy (aspiring)

Brand Values

• •Variety and Selection
• •Customer Convenience
• •Keeping Up with Trends
• •Informing the Consumer
• •Quality/Premium Experience (implied)

Best Practices

• •Focus on "Home" and "Convenience": Consistently weave in the idea of enjoying vaping in the comfort and privacy of one's home. Use words like "comfort," "your space," "delivered to your door," "easy."
• •Be Informative and Helpful, Not Just Salesy: While the goal is to sell, provide genuine information. Frame product descriptions and social posts as helpful guides or exciting discoveries rather than just product listings. Use phrases like "Discover how," "Learn about," "Here’s what’s new."
• •Maintain an Enthusiastic and Positive Voice: Show passion for the products and the vaping experience. Use engaging action verbs and positive adjectives: "Explore," "Experience," "Unleash," "Vibrant," "Premium."
• •Prioritize Clarity and Accessibility: Avoid overly technical jargon where possible, or explain it clearly if necessary. Ensure the language is easy to understand for both new and experienced vapers.
• •Build Trust Through Transparency: Clearly state shipping policies, return information, and contact details. When discussing products, be honest about features and benefits. Use clear calls to action that guide the user effortlessly.

Social Perception

Recognized Vendor, Generally Trustworthy (with some caveats), Resource for Vapers, Straightforward

Copy Examples

• •Headline: Your Home Comfort Vape Station Awaits! Body: Skip the trip, not the flavour. Explore Canada's top vape brands at vapeathome.ca and get all your essentials delivered right to your door. New arrivals weekly!
• •Headline: Unlock a World of Flavour. At Home. Body: From rich tobaccos to exotic fruits, discover your next favourite e-liquid with our curated collections. Need help choosing? Our latest blog post breaks down the top picks for [current season/trend]!
• •Headline: Experience the Next Wave in Vaping! Body: Introducing the [New Product Name] – designed for ultimate convenience and unparalleled flavour. Read our deep dive on the blog and see why it's a game-changer. Shop now and enjoy free shipping over $XX!
• •Headline: Your Questions, Answered. Your Vape, Perfected. Body: At vapeathome.ca, we're more than just a store – we're your partners in vaping. Check out our blog for tips, reviews, and the latest news. Find your perfect setup today!
• •Headline: Cozy Nights In, Elevated. Body: Why go out when the best vape experience is right at home? With vapeathome.ca, top-quality vapes, e-liquids, and accessories are just a click away. Easy, discreet, and always a great selection.