Brand Tone

friendly, accessible, and enthusiastic

Brand Values

• •Variety and Flavor
• •Customer Service
• •Accessibility
• •Community

Best Practices

• •Stay Enthusiastic and Flavor-Focused: Always lead with the sensory experience. Use descriptive, exciting adjectives to talk about flavors and the vaping experience. The focus should be on enjoyment and discovery.
• •Be Human and Accessible: Use a conversational and friendly tone in all communications, especially in customer service. Avoid overly technical jargon unless explaining a specific product feature. Platforms like Instagram and Facebook are for conversations, not just broadcasts.
• •Prioritize Convenience: Continuously highlight the ease of ordering, fast shipping, and wide range of products. Use calls-to-action that are simple and direct, like "Shop Now," "Discover More," or "Grab Yours."
• •Leverage Social Proof: Actively encourage and feature customer reviews, photos, and testimonials. This builds trust and reinforces the sense of community. Make it easy for customers to share their positive experiences.
• •Acknowledge and Respond to Feedback (Both Positive and Negative): Transparency is key. When negative feedback arises, address it publicly but politely, and offer to resolve the issue through direct messages. This shows accountability and a commitment to customer satisfaction, turning potentially damaging comments into a demonstration of good service.

Social Perception

Among customers, it's perceived as a reliable and convenient online retailer with a great flavor selection, appreciated for quick delivery and product quality, though stock/accuracy issues cause frustration. For the general public, it's part of a controversial industry, seen by some as a trendy lifestyle choice or harm-reduction tool, but by others as a significant public health concern, particularly concerning youth and long-term health.

Copy Examples

• •Taste the revolution. 🥭❄️ Our new 'Mango Frost' is an arctic blast of tropical sweetness you won't want to put down. Intense flavor, massive clouds. Ready to find your new favorite? Tap the link in bio to order now. #BogVape #VapeColombia #NewFlavor #MangoFrost
• •Your weekend, simplified. ✨ Grab any 3 of our disposable vapes and get 15% off. No charging, no refilling, just pure, intense flavor from the first puff to the last. Perfect for when you're on the go. Shop the deal now! #VapeBogota #DisposableVape #VapeOffer
• •Ready to make the switch? Our starter kits have everything you need to begin your vaping journey. Simple, reliable, and packed with flavor. Explore our kits and discover a better alternative. #Vapeadores #StarterKit #BogVape
• •We miss you! It's been a while, and our flavor lineup has grown. From creamy desserts to icy fruits, your next all-day vape is waiting. Here’s a 10% discount on your next order to welcome you back. Code: VUELVE10. #VapeFamily #BogVape
• •Just tried a new flavor from us? We want to know what you think! Drop a review on our site and share a pic of your setup with #BogVape for a chance to be featured. Let's see that vape mail! 📦