Brand Tone

Professional, Enthusiastic, Customer-Centric, Modern, Reliable

Brand Values

• •Quality and Excellence
• •Customer Focus
• •Passion for the Brands
• •Reliability and Integrity
• •Innovation and Progress
• •Team and Employee Value

Best Practices

• •Maintain a balance between professionalism and enthusiasm, reflecting both the brand's expertise and passion for BMW and MINI.
• •Incorporate customer-centric language, emphasizing ease of service and personalized attention.
• •Highlight the 'original' aspect of BMW and MINI products to reinforce trust and reliability.
• •Use modern and accessible language, particularly on social media, to engage a broad audience.
• •Address negative feedback proactively and transparently, demonstrating commitment to customer satisfaction.

Social Perception

A leading BMW and MINI dealer in the Netherlands known for expertise, customer service, and a passion for the brands.

Copy Examples

• •Experience the thrill of the open road with the latest BMW M Performance Parts. Elevate your driving experience today!
• •At Van Poelgeest, your satisfaction is our priority. Our expert team is dedicated to providing personalized service and support.
• •Drive with confidence knowing you're getting only original BMW & MINI parts and accessories.
• •Join the Van Poelgeest team! We're looking for passionate individuals to share our love for BMW and MINI.
• •Appointment is appointment. We are reliable and trustworthy