Brand Tone

Personal, Passionate, and Refined

Brand Values

• •Individuality and Uniqueness
• •Craftsmanship and Quality
• •Passion and Creativity
• •Sustainability and Respect
• •Functionality

Best Practices

• •Always infuse the founder's story and passion into the copy, maintaining a personal connection.
• •Explain why features matter, connecting them to the brand's core values like individuality and timelessness.
• •Consistently use words that emphasize uniqueness and personal expression, framing products as tools for identity.
• •Employ sophisticated yet clear language, avoiding slang or overly casual tones to align with the brand's premium feel.
• •Incorporate the full customer journey, including unboxing, to reinforce the special, personal nature of the VANOIR experience.

Social Perception

The brand is perceived as a highly positive, high-quality, artisanal creator of beautiful and unique leather goods, valued for its craftsmanship and personal touch.

Copy Examples

• •Your story is unique. Your style should be too. Our INSPIRE tote, crafted from the softest leather with a touch of denim inside, isn't just a bag—it's a part of you. Designed to carry your day with grace and individuality. #VANOIR #HandmadeHappiness #ExpressYourself
• •It's all in the details. The buttery soft leather that ages beautifully. The signature denim lining that adds a cool, unexpected touch. The passion stitched into every seam. This is more than a bag; it's a VANOIR. Discover the principle of unique design. Shop now.
• •Unleash Your Individuality. VANOIR creates more than leather bags—we craft personal statements. Each piece is handmade with soul, designed to complete your look and love you back for years to come.
• •HANDY... the name says it all. We believe elegance should be effortless. This compact wallet is cut from exquisite goat leather, designed to fit perfectly in your hand and your life. With smart compartments and our signature embossed logo, it’s the small, refined detail that makes every day a little easier and a lot more beautiful.
• •A New Chapter of Style is Here | The Latest from VANOIR