Brand Tone

Aspirational, empowering, feminine, elegant, friendly, approachable, trendy, and modern.

Brand Values

• •Quality
• •Fashion-Forward
• •Customer Confidence
• •Elegance
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Develop a document that outlines the key characteristics of the Vanneri brand voice, including "do's and don'ts" for language, tone, and style.
• •Use a Consistent Visual Language: Maintain the same aesthetic across all visual content, from the website to social media.
• •Engage with the Community in the Brand's Voice: When responding to comments, messages, and reviews, always use the friendly, approachable, and empowering tone.
• •Tell a Story: Use copywriting to tell the story behind the products and the brand.
• •Encourage and Feature User-Generated Content (UGC): Create a branded hashtag and encourage customers to share photos of themselves wearing Vanneri products.

Social Perception

The social perception of Vanneri is primarily shaped by its own marketing efforts. It is perceived as a niche online boutique with a curated selection of trendy women's wear, generally eliciting positive responses from its followers due to product showcases and friendly engagement.

Copy Examples

• •Sunshine in a dress! ☀️ Our new floral midi is here to make your summer days even brighter. Effortlessly elegant and oh-so-comfortable, it's the perfect piece for any occasion. Tap to shop and let your style bloom! #VanneriStyle #SummerDress #NewCollection
• •Define your own elegance. At Vanneri, we believe that style is a way to say who you are without having to speak. Discover our collection of handpicked, high-quality pieces that are designed to make you feel beautiful and confident. Shop now and find your new favorite outfit! #Vanneri #ElegantStyle #FashionForYou
• •The Art of Accessorizing. Elevate your look with our stunning collection of accessories. From statement earrings to elegant handbags, find the perfect finishing touch for any outfit. #Vanneri #Accessories #DetailsMatter
• •Subject: Welcome to Vanneri! Here's a little something to get you started. Body: Hi [Name], thank you for joining the Vanneri family! We're so excited to share our passion for fashion with you. As a thank you, enjoy 10% off your first order. We can't wait for you to find something you love. Happy shopping! #VanneriWelcome
• •Which Vanneri look is your favorite for a weekend brunch? Brunchin' in style! 🥂 Which of these Vanneri looks would you rock for a weekend get-together? Let us know in the comments! 👇 #Vanneri #WeekendStyle #OOTD