Brand Tone

Professional and Expert, Trustworthy and Reliable, Helpful and Customer-Focused, Direct and Reassuring

Brand Values

• •Security
• •Quality
• •Customer Service Excellence
• •Expertise and Experience
• •Integrity and Trust
• •Responsiveness
• •Environmental Consciousness

Best Practices

• •Prioritize "Peace of Mind" and "Security": Frame product benefits around reassurance and protection.
• •Emphasize Expertise and Trustworthiness: Mention experience, ISO accreditation, testimonials, and the family-run aspect.
• •Be Direct and Problem/Solution Focused: Acknowledge van crime and present Vanlocker's products as effective solutions.
• •Maintain a Helpful and Approachable Voice: Use clear language and invite customers to seek advice.
• •Show, Don't Just Tell, Quality: Refer to accreditations (ISO 9001:2015), VANLOK® brand, partnerships with respected brands, and use testimonials.

Social Perception

A Lifesaver/Problem Solver, Experts in Their Field, Reliable and Professional, Good Value for Money, A Company That Cares

Copy Examples

• •Headline: Secure Your Livelihood. Protect Your Van. Body: Van crime is on the rise, but your peace of mind is our priority. At Vanlocker, we combine 25+ years of expertise with robust, high-quality locks to provide the ultimate defense for your vehicle and tools. Don't wait until it's too late. Call to Action: Get Your Free Security Quote Today.
• •Headline: Expert Van Security, Fitted at Your Convenience. Body: Protecting your van shouldn't be a hassle. Our experienced, ISO 9001:2015 accredited team offers professional on-site installation across Greater London and surrounding areas. Quality locks, expert fitting, total security. Call to Action: View Our Lock Range & Book Installation.
• •Headline: More Than Just Locks – It's Confidence on Wheels. Body: As a family business, we understand the value of what's in your van. That's why we're dedicated to providing not just the best security products, but also honest advice and dependable service you can trust. Call to Action: Hear What Our Customers Say.
• •Headline: Don't Let Thieves Dictate Your Day. Take Control with Vanlocker. Body: From robust deadlocks to advanced shielding, our VANLOK® range and curated selection from leading brands offer tailored security for your specific van and needs. Drive with confidence, park with peace of mind. Call to Action: Find the Perfect Lock for Your Van Model.
• •Headline: Quality You Can Trust. Security That Works. Body: With over 1,000 five-star reviews, Vanlocker is the trusted choice for tradespeople and van owners across the UK. We deliver proven security solutions and exceptional customer service, every time. Call to Action: Explore Our Security Solutions & Advice.