Brand Tone

direct, product-focused, and minimalist

Brand Values

• •Quality and Material Purity
• •Variety and Specialization
• •Accessibility and Simplicity
• •Discretion and Privacy

Best Practices

• •Maintain a Clear and Concise Tone: Avoid overly elaborate or "fluffy" language. The brand's strength lies in its directness. Focus on providing essential information clearly and efficiently.
• •Highlight Material and Quality: Given the nature of the product, always emphasize the quality and type of materials used (e.g., "nickel-free," "implant-grade titanium," "solid 14K gold"). This builds trust and appeals to knowledgeable consumers.
• •Be Specific and Educational: Use precise terminology for piercing placements (helix, rook, daith, etc.). Provide details on sizing (gauge, post length) to help customers make informed decisions. This positions the brand as an expert resource.
• •Embrace Minimalism in Design and Copy: The brand's current aesthetic is clean and uncluttered. The copy should reflect this. Use short sentences, bullet points for specifications, and ample white space in any marketing materials.
• •Focus on the Product's Intrinsic Value: Since there isn't a strong lifestyle or community aspect to the brand, the copywriting should center on the jewelry itself—its design, craftsmanship, and the quality of the materials. Let the product be the hero.

Social Perception

a discreet, online utility for purchasing piercing jewelry

Copy Examples

• •Adorn your canvas. Introducing our curated collection of 14K gold piercing jewelry, designed for healed piercings. Minimalist designs, maximum impact.
• •Hypoallergenic Titanium. The strength and purity your piercings deserve. Shop our collection of implant-grade titanium jewelry.
• •The 'Celeste' cartilage stud: A delicate constellation of three cubic zirconia stones on a 14K gold flat back. Perfect for helix, conch, and tragus piercings. Sold as a single piece.
• •Free shipping on all orders over $50. Elevate your piercing collection with our minimalist and modern designs.
• •Discover high-quality piercing jewelry at Vanity Pier. We offer a wide selection of 14K gold and titanium flat back earrings for helix, tragus, conch, and more.