Brand Tone

Confident, aspirational, and feminine

Brand Values

• •Luxury and Quality
• •Timeless Style & European Inspiration
• •Confidence and Sensuality
• •Sustainability
• •Customer Focus & Service
• •Celebration of Women

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Vanilla Swim's tone (confident, aspirational, feminine, evocative of European luxury), including approved vocabulary, sentence structures, and a "do's and don'ts" list for writers.
• •Immerse in the Lifestyle: Encourage copywriters to familiarize themselves with imagery, travel destinations, and cultural references associated with a sophisticated European summer to authentically capture the aspirational feel.
• •Focus on "Feelings" as much as "Features": While product details (Italian Lycra, flattering cuts) are important, the copy should also consistently evoke the feelings the brand wants customers to associate with wearing Vanilla Swim (confidence, sensuality, elegance, carefree joy).
• •Incorporate Customer Language (Authentically): Pay attention to the enthusiastic and positive language customers use in reviews ("obsessed," "in love," "perfect fit") and subtly weave similar sentiment and keywords into brand copy where appropriate, ensuring it still sounds polished and on-brand.
• •Consistent Visual and Textual Harmony: Ensure that the tone of the copy always aligns with the visual aesthetics of the website and social media. Luxurious, sun-drenched imagery should be paired with equally evocative and sophisticated text. The more playful tone on TikTok should still feel connected to the overarching chic and confident brand identity.

Social Perception

Fashionable, desirable, empowering, and eco-conscious with a positive product experience and customer service.

Copy Examples

• •Instagram Post (New Collection): "Unveil your summer radiance. ✨ Our new collection, inspired by sun-drenched European shores, is here to adorn your every escape. Crafted from the finest Italian fabrics for a luxurious feel and a timeless silhouette. Discover your dream suit. #VanillaSwim #EuropeanSummer #LuxurySwimwear #NewCollection #ConfidentInVanilla"
• •Facebook Ad (Highlighting Quality): "Invest in summers you'll never forget. Vanilla Swim bikinis are more than just swimwear; they're handcrafted pieces of art, designed in Europe for enduring style and unparalleled comfort. Feel the difference of premium Italian Lycra. Shop now and enjoy complimentary shipping on orders over €200. #VanillaSwimQuality #TimelessElegance #BeachLuxury"
• •Product Description (Flattering Fit): "Embrace your inner goddess in our 'Sirena' one-piece. Meticulously designed with flattering cuts and exquisite detailing, this suit celebrates your confidence and sensuality. The premium Italian fabric sculpts and supports, ensuring you feel as incredible as you look. Make waves. #SwimInConfidence #VanillaSwimSensual #LuxuryDesign"
• •Email Subject Line (Sale): "Your Dream European Summer Starts Now (at a price you'll adore) ☀️ Email Body Snippet: Dive into savings without compromising on luxury. For a limited time, select Vanilla Swim pieces, inspired by the chic European coast, are waiting to make your next getaway unforgettable. Find your perfect fit, feel the exceptional quality, and step into the sunshine with confidence."
• •TikTok Video Caption (User-Generated Content Focus): "Sun-kissed and Vanilla Swim-obsessed! 😍 We LOVE seeing how you style your suits. Tag @vanillaswim.girls to be featured and share your confident summer moments! ✨ #VanillaSwimGirls #BeachDays #SwimStyle #ConfidentInMySkin #EuropeanVibes"