Brand Tone

Nostalgic, Eclectic, Community-Oriented, Creative

Brand Values

• •Individuality & Self-Expression
• •Nostalgia & Preservation of Pop Culture
• •Variety & Inclusivity
• •Quality & Curation
• •Fairness & Value
• •Creativity & Service

Best Practices

• •Use nostalgic references to Y2K and vintage culture.
• •Incorporate inclusive language appealing to diverse interests.
• •Emphasize the unique and curated nature of the products.
• •Highlight the community aspect and welcoming atmosphere.
• •Showcase the brand's creativity and artistic services.

Social Perception

A unique, authentic, and positively perceived local hotspot, known as a 'hidden gem' for vintage, Y2K, and collectible finds, fostering a strong sense of community and individuality.

Copy Examples

• •Step back in time with our curated vintage collection. Y2K vibes and retro treasures await!
• •Discover something unique for everyone. From vintage tees to rare collectibles, we've got you covered.
• •Join the Vangsworld community! A hub for collectors, fashion enthusiasts, and creative minds.
• •Unleash your creativity with our custom graphic design and screen printing services. Let's bring your vision to life!
• •Fair prices, fresh finds daily! Your go-to spot for unique vintage and collectibles in Orange County.