Brand Tone

Aspirational & Empowering, Professional & Trustworthy, Customer-Centric & Caring, Modern & Stylish, Proudly Brazilian

Brand Values

• •Quality
• •Innovation
• •Customer Focus/Satisfaction
• •Ethics & Transparency
• •Commitment
• •Accessibility/Fair Price
• •Transformation & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational, professional, caring, stylish, proudly Brazilian) with clear examples of "do's and don'ts" for language, sentence structure, and vocabulary. This should be shared with anyone creating content.
• •Focus on Benefits, Not Just Features: While mentioning "Free Form Technology" is good, always tie it back to the customer's benefit – e.g., "Experience crisper, clearer vision with our advanced Free Form lenses, designed for your ultimate comfort and visual performance." This reinforces the customer-centric and aspirational values.
• •Emphasize Empowerment and Transformation: Consistently weave in language about how Van Glass helps customers see better, feel more confident, and transform their self-perception, aligning with the CEO's founding dream.
• •Maintain Professionalism with a Personal Touch: While the tone is professional, the emphasis on "Atendimento Personalizado" and the story of the CEO allows for a warmer, more approachable feel than a strictly clinical optical provider. Copy should balance expertise with empathy.
• •Ensure Consistency Across All Channels: Whether it's the website, product descriptions, social media, or in-store communication (if applicable), the tone should remain consistent. Regular audits of content can help maintain this alignment. For instance, if using social media, the style and message should echo the values and tone presented on the website.

Social Perception

A brand focused on style and empowerment, projecting a positive and professional image.

Copy Examples

• •Headline: See the World Differently. Feel Incredibly You. Body: At Van Glass, we believe that the right eyewear does more than improve your vision – it elevates your confidence. Discover our collection of exclusive designs, crafted with Italian acetate and cutting-edge lens technology. It's not just about seeing; it's about being seen.
• •Headline: Your Vision, Our Priority. Personalized Care, Exceptional Quality. Body: Experience the Van Glass difference. From advanced Free Form technology lenses to a dedicated team focused on your unique needs, we're committed to providing an unparalleled optical experience. Quality, ethics, and your satisfaction guide everything we do.
• •Headline: More Than Glasses. A New Perspective. Body: Van Glass was born from a dream to transform lives. We offer innovative eyewear solutions at fair prices because we know that clear vision and confident style should be accessible. Let us help you find your perfect pair and embrace a new outlook.
• •Headline: Crafted in Brazil, Inspired by You. Body: Discover the latest trends and timeless styles with Van Glass. Our commitment to quality, from materials to service, ensures you receive eyewear that's not only beautiful but built to last. See better, live brighter.
• •Social Media Post Idea: Image: A stylish person confidently wearing Van Glass eyewear. Text: Elevate your everyday. ✨ At Van Glass, we're passionate about empowering you through enhanced vision and self-esteem. Our exclusive designs, blending Brazilian flair with premium materials, are made to help you shine. What view will your Van Glass frames unlock today? #VanGlassBrasil #MyVisionMyStyle #EmpoweredByVanGlass