Brand Tone

approachable, community-oriented, and enthusiastic

Brand Values

• •Community Focus
• •Accessibility
• •Value

Best Practices

• •Proactive and Transparent Communication
• •Unify the Voice Across Platforms
• •Turn Policies into a Statement of Values
• •Engage with the Community
• •Consistency is Key

Social Perception

Sharply divided; positive perception for reliable delivery and personal touch, but significant negative feedback due to pre-order fulfillment issues, lack of communication, and associated delays, leading to low trust scores and accusations of fraud.

Copy Examples

• •Secure Your Legend: Pre-Order the new Pokémon TCG: Scarlet & Violet—Obsidian Flames Today! The flames of adventure burn bright! Be among the first to experience the thrill of the new Obsidian Flames expansion. We know how much this set means to you, which is why we guarantee your pre-order price is locked in. No surprises, just the cards you love, delivered with care from our collection to yours. Join the Vanessa's TCG family and get ready for battle!
• •Your TCG Hub. Built by Fans, for Fans. From the latest Yu-Gi-Oh! boosters to rare One Piece singles, we're as passionate about the game as you are. At Vanessa's, you're not just a customer; you're part of the community. Find your next great card with us.
• •An Important Update on Your Pre-Order [Order Number] Hi [Customer Name], We're writing to provide a transparent update on your pre-order for [Product Name]. We've received an updated timeline from our distributor, and we now expect to ship your order by [New Date]. We understand a delay is frustrating, and we sincerely apologize. Our commitment is to keep you informed every step of the way. Thank you for your patience and for being a valued member of our TCG community.
• •The search is over! Magic: The Gathering's Commander Masters is back in stock. You asked, we listened! A limited restock of the highly sought-after Commander Masters Draft Boosters has just landed. Perfect for upgrading your deck or hosting an epic game night. Grab yours before they disappear again! What commanders are you building? Let us know in the comments! #MTG #CommanderMasters #TCGCommunity
• •Level Up Your Game with 15% Off All TCG Accessories! Protect your deck in style. For one week only, get 15% off everything you need to play your best—from premium sleeves and deck boxes to playmats. Because every duelist and trainer deserves the best gear. Use code: GEARUP15 at checkout.