Brand Tone

Aspirational, Empowering, Friendly, Chic, and Engaging

Brand Values

• •Female Empowerment
• •Celebration of Femininity
• •Passion-Driven
• •Trend-Consciousness
• •Community Connection

Best Practices

• •Speak to an Aspiration, Not Just a Product: Always connect the product to the feeling of confidence and empowerment, rather than just stating its features.
• •Use "You" and "Your": Address the customer directly to create a personal and intimate connection, making them the hero of the brand story.
• •Lead with Emotion, Follow with Features: Start descriptions with how the item makes you feel (e.g., "Effortless," "Powerful"), then provide practical details.
• •Maintain a Positive and Uplifting Tone: Always use optimistic and encouraging language, reflecting the brand's role as a source of positivity and style inspiration.
• •Develop a Brand Lexicon: Create a list of consistent on-brand words and phrases (e.g., "Empower," "Chic," "Unstoppable") and identify words to avoid (e.g., "Cheap," "Basic") to maintain a unique voice.

Social Perception

The brand is perceived as authentic and personal due to the founder's involvement, a reliable source of style inspiration, responsive and customer-focused, and fashion-forward, consistently delivering desirable and current styles.

Copy Examples

• •Power, poise, and perfection. Our new 'Lisbon' blazer isn't just an addition to your wardrobe—it's an upgrade to your confidence. Ready to command the room? ✨ #VanessaSalgadoBoutique #PowerDressing #NewCollection
• •Dress Like You're Already Famous. Discover collections designed to make you feel confident, elegant, and unstoppable. Your style evolution starts now.
• •Inside: The Confidence-Boosting Looks You've Been Waiting For
• •Tired of a closet with nothing to wear? At Vanessa Salgado, we believe the perfect outfit changes everything. We curate chic, empowering styles so you can walk out the door feeling like your best self, every single day. Find your new favorite look. Shop Now.
• •Meet the dress that was made for golden hours and unforgettable moments. With its delicate floral print and flowing silhouette, the 'Sintra' dress is pure romance and effortless elegance. It's designed not just to fit your body, but to celebrate it. Pair with your favorite sandals and a smile—confidence is your best accessory.