Brand Tone

Elegant & Aspirational, Feminine, Approachable & Friendly, Descriptive & Appreciative (of materials/craft), Slightly Playful/Trendy (on Instagram)

Brand Values

• •Beauty & Aesthetics
• •Quality (in materials & design)
• •Self-Expression & Personal Style
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Develop a "Voice Guide": Create a simple internal document outlining key characteristics of the brand voice (e.g., adjectives like "elegant," "warm," "aspirational," "clear") and words/phrases to use or avoid.
• •Know Your Audience: Tailor the language to resonate with the target demographic (e.g., style-conscious women in Mexico). Understand their aspirations, common phrasing, and what makes them engage.
• •Prioritize Visual-Copy Harmony: Ensure the tone of the copy matches the style of the visuals. Elegant photos should be paired with equally refined text.
• •Be Consistent Across Platforms: While nuances are acceptable (e.g., Instagram might be slightly more informal than a formal product description), the core brand personality and tone should be recognizable everywhere.
• •Read Aloud and Review: Before publishing, read copy aloud to catch awkward phrasing or tones that don't align with the intended brand voice. If possible, have a second person review it.

Social Perception

Positive, Desirable Products, Reliable (for online purchase), Focused on the Mexican Market, Growing Brand

Copy Examples

• •Elevate your everyday. ✨ Our new Luna Necklace, crafted with delicate mother-of-pearl and a touch of gold, is here to add that perfect shimmer to your look. How would you style yours? #VanessaJoyas #EleganceRedefined #NewCollection
• •At Vanessa Joyas, we believe every piece of jewelry tells a story – your story. We meticulously design and source beautiful accessories that empower you to shine from the inside out. Discover the piece that speaks to you.
• •Treat yourself or someone special! 💖 This week only, enjoy [Discount Percentage]% off our curated collection of sterling silver earrings. Timeless style meets modern elegance. Shop now! [Link] #JoyasConAmor #VanessaJoyasMX #SpecialOffer
• •Weekend vibes loading! 🥂 Which Vanessa Joyas piece is your go-to for a touch of glamour on your days off? Show us your style! #MyVanessaJoyas #WeekendGlam
• •Just Arrived: Unveil Your Radiance with Our Newest Designs | Vanessa Joyas