Brand Tone

Authentic & Elevated, Appreciative & Passionate. Rooted in genuine respect for products and origins, communicated with sophistication while celebrating Quebec's culture and craftsmanship.

Brand Values

• •Championing Authenticity & Origin
• •Commitment to Quality & Craftsmanship
• •Curation & Discovery
• •Supporting Local Economy
• •Celebration of Giving

Best Practices

• •Always Tell the Story of Origin: Never just state what a product is; explain where it comes from and why that matters. Use phrases like "Sourced from the heart of...", "Crafted in the small town of...", and "A taste of Quebec's heritage." This constantly reinforces the core brand value.
• •Use Evocative, Sensory Language: Appeal to taste, smell, and texture. Instead of saying "tasty jam," describe it as "a vibrant, sun-ripened strawberry jam with a hint of wild mint." This elevates the product from a simple commodity to a gourmet experience.
• •Spotlight the People Behind the Products: Humanize the brand by regularly featuring the artisans. Share their stories, their passion, and their process. This builds an emotional connection and reinforces the values of craftsmanship and community.
• •Embrace an Elegant and Clean Vocabulary: The language should be sophisticated but accessible. Avoid overly casual slang or corporate jargon. Strive for copy that is clean, confident, and respectful, mirroring the premium quality of the products.
• •Educate the Customer Subtly: Weave interesting facts or details into your descriptions. Explain what makes a particular cheese unique, the history of ice cider in Quebec, or the specific process of making a product. This positions the brand as a knowledgeable curator and adds value beyond the product itself.

Social Perception

Van d'ici is largely perceived as a reliable source for high-quality, authentic Quebec gifts, receiving positive customer feedback for product quality and presentation. It holds niche authority in gourmet products. While it has limited mainstream visibility, its name also creates an interesting association with the 'van life' movement.

Copy Examples

• •Headline: From Their Workshop to Your Table. Body: Meet the artisans at [Artisan Name], the hands and hearts behind our rich, small-batch maple caramels. Tucked away in the Eastern Townships, they have perfected a family recipe passed down through generations. It’s more than a treat; it’s a piece of Quebec’s heritage. #VanDici #ProductsFromHere #QuebecTerroir #ArtisanMade
• •Subject: The Art of Giving, Curated in Quebec. Body: Finding a memorable gift is a discovery in itself. Our new Charlevoix Celebration Box is a curated journey through one of Quebec's most storied regions. From savory terrines to sweet berry jams, each item tells a story of place and passion. Share a taste of authentic craftsmanship.
• •Headline: The Soul of Quebec. The Finest Artisanal Goods. Sub-headline: Discover curated gourmet boxes and unique gifts that celebrate the authentic taste and craft of our local producers.
• •Headline: Give More Than a Gift. Give a Story. Body: Tired of generic gift baskets? The Van d'ici collection offers an authentic taste of Quebec's finest artisanal products. Perfect for corporate gifts, birthdays, or a simple gesture of appreciation. Beautifully packaged, unforgettable to receive. Shop our curated gift boxes today.
• •Product Name: Heritage Reserve Amber Maple Syrup. Description: Experience the pure essence of a Quebec spring. This amber maple syrup is harvested from a single-origin sugar bush, offering delicate notes of vanilla and warm caramel. Its smooth, velvety texture is the result of meticulous, time-honored methods. Perfect for elevating your morning pancakes or glazing roasted vegetables, this is more than syrup—it’s a tradition.