Brand Tone

Passionate, Authentic, Educational, Community-Oriented, Faith-Inspired, Professional yet Approachable

Brand Values

• •Quality & Craftsmanship
• •Artistic Tradition & Innovation
• •Community & Mentorship
• •Redemption & Purpose
• •Family
• •Faith
• •Integrity & Fair Pricing

Best Practices

• •Stay Authentic and Personal: Continue sharing Rob's journey, insights, and faith genuinely. This builds trust and a strong connection with the audience. Let Rob's voice shine through.
• •Emphasize Community and Support: Regularly feature customer work, engage in comments with encouragement, and use inclusive language like "family." Foster a supportive environment for artists of all levels.
• •Educate and Inspire: Consistently provide value through tutorials, tips, and sharing the "why" behind the art. Position the brand as a source of knowledge and inspiration in the custom paint world.
• •Maintain a Positive and Uplifting Voice: Even when discussing past struggles, the overall message should be one of hope, redemption, and passion for the craft. Incorporate faith-based encouragement where appropriate and natural.
• •Showcase Quality and Passion in Visuals and Text: Ensure that all communications, from product descriptions to social media posts, reflect the high standards of craftsmanship and the deep love for lowrider art and custom painting that defines Vanderslice Kustom Shop.

Social Perception

Highly Respected Artist, Inspirational Figure, Generous Teacher, Trusted Supplier, Community Leader

Copy Examples

• •Headline (Product): Unleash Your Vision. Vanderslice Kustom Shop: Premium Flakes, Candies, and Clears for a Finish That Speaks Volumes. Body: From the heart of lowrider culture to your workshop, get the same high-quality paints and supplies Rob Vanderslice trusts for his award-winning masterpieces. Shop now and paint with purpose.
• •Social Media Post (Community Focus): Art is a journey, not a destination. Huge shoutout to @[CustomerTag] for sharing this incredible piece using our Vanderslice pearls! 🔥 We love seeing our community create. Keep inspiring! #VandersliceKustoms #LowriderArt #CustomerHighlight #PaintLoud
• •About Us Snippet (Website): More Than Just Paint. At Vanderslice Kustom Shop, we're a family rooted in passion, artistry, and the drive to empower creators. Founded by Rob and Dacia Vanderslice, we're here to supply your vision with the best, from one painter to another. Because every artist deserves quality they can trust and a community that uplifts.
• •YouTube Tutorial Intro (Educational/Inspirational): Welcome back to the shop, family! Rob Vanderslice here. Today, we're diving deep into [Technique Name] – a game-changer for your next project. Remember, it’s not just about the paint, it's about the passion and the purpose behind every stroke. Let's get to it! Don't forget to grab your supplies at VandersliceKustomShop.com – link in bio! God bless.
• •Promotional Email (New Product/Workshop): Elevate Your Craft with Vanderslice Kustom Shop! ✨ Discover our latest [New Product] or sign up for Rob's next live 'Lowrider Patternz Class.' Learn the legendary techniques, get your hands on top-tier supplies, and paint your passion. Because here, we're not just selling paint; we're building a legacy, one masterpiece at a time. Shop/Sign Up Now!