Brand Tone

Professional, Knowledgeable, Friendly, Approachable, Stylish, On-Trend, Helpful, Informative, Quality-Oriented, Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer Focus & Personal Service
• •Reliability & Professionalism
• •Local & Australian Made
• •Transparency & Helpfulness
• •Aesthetic Appeal & Style

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., "Professional yet friendly," "Stylish and aspirational," "Helpful and informative"). Include do's and don'ts and examples of good and bad copy. This ensures everyone creating content is on the same page.
• •Know Your Audience: Understand who you're talking to. Vanders Glass targets homeowners, renovators, and potentially interior designers. The language should resonate with their needs and aspirations – focusing on quality, style, and solutions for their homes.
• •Be Authentic and Human: While maintaining professionalism, don't be afraid to let the "small local business" personality shine through. Use "we" and address customers directly. Share stories or behind-the-scenes glimpses where appropriate (as seen on their TikTok).
• •Emphasize Core Values: Consistently weave in brand values like quality, Australian-made, customer service, and style into your messaging across all platforms. This reinforces what the brand stands for.
• •Review and Refine Regularly: Periodically review all marketing copy (website, social media, ads) to ensure it aligns with the defined brand tone. Get feedback and make adjustments as the brand evolves or as you learn more about what resonates with your audience. Ensure consistency across different platforms, adapting slightly for the specific medium (e.g., more visual and concise on Instagram, more informative on the blog).

Social Perception

Positive Reputation, Reliable Local Business, Stylish Products, Good Communication

Copy Examples

• •✨ Introducing the 'Luna' Arch Mirror! ✨ Elevate your space with this stunning, Australian-made piece. Perfect for adding a touch of modern elegance to any room. Handcrafted with precision right here in Geelong. Tap to shop or visit vandersglass.com.au for our full collection. #VandersMirrors #AustralianMade #ArchMirror #InteriorDesign #HomeDecor #GeelongSmallBusiness
• •Another seamless shower screen installation by the Vanders Glass team! 🚿 We love helping Geelong homes shine with custom glass solutions that combine style and functionality. Quality workmanship, every time. Need a quote for your bathroom or renovation? Get in touch! [Link to contact page] #VandersGlass #GeelongGlass #ShowerScreens #CustomGlass #HomeRenovation #SupportLocalGeelong
• •Reflect Your Style. Discover beautifully crafted mirrors and expert glazing services. Vanders Glass & Vanders Mirrors – Geelong's trusted name for quality and design. [Shop Mirrors] [Explore Glazing Services]
• •Bring warmth and texture to your home with our handcrafted Rattan Mirror. A perfect blend of bohemian charm and timeless style. Explore on-trend mirrors, proudly Australian. Vanders Mirrors. #RattanMirror #BohoDecor #AustralianDesign #MirrorInspo #VandersMirrors
• •Your bathroom mirror is more than just a reflective surface; it's a key design element that can transform the look and feel of your space. At Vanders Glass, we believe in combining practicality with beautiful design. Let our experts guide you through choosing the perfect mirror that's not only stylish but built to last. [Read More...]