Brand Tone

romantic, sophisticated, and aspirational

Brand Values

• •Timelessness & Quality
• •Femininity & Romance
• •Thoughtful Design & Aspiration
• •Inspiration and Independence

Best Practices

• •Maintain the "Modern Romantic" Lexicon: Consistently use keywords and phrases from the brand's core identity, such as "romantic," "timeless," "effortless," "dream," "story," and "sophisticated." Create a brand dictionary to be used by all content creators.
• •Focus on "Feeling" Over "Features": While materials and fit are important, the copy should always lead with the emotion the garment is meant to evoke. Describe how the piece feels to wear and the moments it ’s made for, rather than just its physical attributes.
• •Use Storytelling in All Channels: Weave the brand's origin story and the inspiration behind each collection into product descriptions, social media, and email campaigns. This reinforces the values of passion, dreams, and independence.
• •Adopt a Refined and Minimalist Voice: Keep copy elegant and concise. Avoid slang, overly casual language, or aggressive sales tactics ("Buy Now! Sale Ends Soon!"). The tone should be an invitation, not a demand, aligning with the sophisticated brand image.
• •Ensure Visual and Verbal Harmony: Every piece of copy must match the soft, aspirational, and high-end aesthetic of the brand's visuals. The words should sound the way the images look. This synergy is crucial for building and maintaining a strong, believable brand perception.

Social Perception

Perceived as sophisticated, romantic, high-quality, beautiful, and aspirational by immediate followers, though broader public perception is less defined due to limited external reviews and potential name confusion.

Copy Examples

• •For moments that feel like a film. The new Colette Dress, crafted for the modern romantic. Tap to step into your own story.
• •Timeless Silhouettes, Enduring Dreams. Discover the collection that was made to be lived in.
• •An Invitation to Effortless Femininity
• •Stop searching for the perfect piece. At Vandella, we create it for you. Our thoughtfully designed collections are made for more than just an occasion —they're for a lifetime of beautiful moments. Inspired by dreams, designed for you. Shop the Modern Romantic edit now.
• •The Sofia Blouse is not just a garment; it's a feeling. Cut from the finest silk that drapes beautifully against the skin, its classic design and delicate details evoke an effortless sense of femininity. A staple piece designed to inspire confidence and grace, season after season.