Brand Tone

authentic, edgy, and community-centric

Brand Values

• •Authenticity
• •Community
• •Quality and Expertise
• •Subcultural Allegiance

Best Practices

• •Speak Their Language: Use terminology and a tone that is native to the graffiti and street art world. Keep the messaging direct, confident, and free of corporate fluff.
• •Show, Don't Just Tell: Let visual content do the heavy lifting. Showcase products in action and feature the work of artists to create an authentic narrative.
• •Champion the Culture: Your content should consistently celebrate graffiti art and the associated lifestyle. Position the brand as a supporter and fan of the culture it serves.
• •Foster Community Interaction: Encourage user-generated content by featuring customers' artwork (with credit). Actively engage in comments and discussions to build a loyal following.
• •Maintain Authenticity Above All: Whether online or in-store, every touchpoint should feel genuine. Avoid trends that don't align with your core identity and stay true to the brand's underground roots.

Social Perception

Vandalz is perceived as a credible and integral part of the Italian graffiti ecosystem. The brand has successfully positioned itself as a resource "for artists, by artists."

Copy Examples

• •Built for the streets. The new [Brand Name] series has landed. Flawless coverage, solid color. Your next piece starts here. Link in bio. #Vandalzshop #GraffitiSupply #StreetArtItaly
• •From our shelves to your masterpiece. We pack the tools, you make the mark. #graffitiart #packanorder #artsupplies #vandalz
• •VANDALZ: The Core of Rome's Street Culture. The Right Tools for Your Vision. Shop the Collection.
• •The city is calling. Gear up with the best. For a limited time, get free shipping on all ink and marker packs. It's time to create. #Vandalz
• •This Friday. Vandalz powers the underground. [Event Name] at [Venue]. Art. Beats. Community. Be part of it. #GraffitiJam #RomeUnderground