Brand Tone

Aspirational, Confident, and Edgy

Brand Values

• •Artistic Rebellion
• •Accessibility
• •Curation and Quality
• •Bridging Art and Culture

Best Practices

• •Embrace the "Vandal" Metaphor: Use words associated with rebellion, disruption, and edginess. Terms like "defiant," "statement," "unconventional," "raw," and "disrupt" should be part of the brand's lexicon.
• •Lead with Confidence, Not Arrogance: State claims about quality and curation directly. Use confident language like "We source," "We champion," and "This is" rather than weaker phrases like "We try to" or "We hope you like."
• •Focus on the "Why," Not Just the "What": Every piece has a story of defiance or cultural commentary. The copy should hint at this deeper meaning, elevating the product from a simple decoration to a piece of cultural identity.
• •Keep it Visually Driven and Concise: Especially on social media, the art is the hero. The copy should be impactful but brief, complementing the visual rather than competing with it. Use short sentences and strong, active verbs.
• •Maintain a Consistent Aspirational Outlet: Frame the art as a key to a more expressive and curated life. The copy should inspire customers to see the art not just as a product to own, but as an element of their personal identity and style.

Social Perception

Primarily shaped by its own curated channels. Perceived as a visually appealing source for modern wall art with positive associations with the art scene. There is a potential for confusion due to similarly named galleries.

Copy Examples

• •The establishment called it vandalism. We call it art. The new [Artist Name] print brings the raw energy of the street to your space. Don't just decorate your walls—make a statement. Shop the drop. #VandalGallery #StreetArt #ArtNotVandalism
• •Your Walls Are Boring. Plain walls are a missed opportunity. Vandal Gallery offers curated pop and street art prints that do more than just hang there—they say something. Find the piece that speaks for you. High-quality, framed, and ready to disrupt. #PopArt #InteriorDesign #WallArt
• •Art With an Attitude. Curated prints from the world's most defiant contemporary artists. Free shipping on all orders.
• •Not Just Another Artist: Meet [Artist Name]. We don't follow trends—we showcase creators who break them. [Artist Name] has been spray-painting the rules of the art world for years, and now their most iconic work is available as a limited edition print, exclusively at Vandal Gallery. Discover the story behind the art.
• •This isn't just a picture; it's a piece of rebellion. [Artist Name] captures the defiant spirit of [mention the art's theme, e.g., '80s skate culture'] in this vibrant print. Printed on gallery-quality paper with archival inks, it’s designed to last as long as its impact. Perfect for the collector who values originality over obedience.