Brand Tone

Enthusiastic, Passionate, Slightly Casual & Direct, Dark & Mystique-Focused, Empowering Individuality

Brand Values

• •Individuality & Self-Expression
• •Appreciation for Gothic/Vampire Aesthetic
• •Passion for Design
• •Community (Aspirational)
• •Mindful Consumption

Best Practices

• •Incorporate dark and mystical language to align with the vampire theme.
• •Balance enthusiasm with a touch of casualness to maintain authenticity.
• •Highlight the individuality and self-expression that the brand promotes.
• •Emphasize the connection to vampire culture and gothic aesthetics.
• •Maintain consistency in tone across all copywriting efforts.

Social Perception

A brand that celebrates individuality, embraces the dark aesthetic of vampire culture, and fosters a sense of community among those who appreciate the mystique of the nocturnal world.

Copy Examples

• •Embrace the allure and mystique of the nocturnal world with our vampire-themed apparel.
• •Cover your torso with these babies! Our shirts are designed with passion and the night in mind.
• •Pretty much the only way to be legit, when the sun is out. Grab our latest hat and step into the shadows.
• •Express your unique style and immerse yourself in the world of vampires with our carefully crafted designs.
• •A piece we're particularly proud to share with the Kollective. Get yours now and join the darkness.