Brand Tone

Modern, direct, and aspirational.

Brand Values

• •Variety and Accessibility
• •Modernity and Innovation
• •Quality Assurance
• •Customer Convenience

Best Practices

• •Stay Visually Forward: The copy should always complement the visuals. Keep text concise, impactful, and let the high-quality images of the products do most of the talking. Use emojis to add personality and break up text.
• •Use a Direct Call to Action (CTA): Be clear about what you want the user to do next. Whether it's "Send a DM," "Order on WhatsApp," or "Comment below," a clear CTA drives interaction and sales.
• •Balance Lifestyle with Product Specs: While the aspirational tone is important, the audience is also knowledgeable and interested in technical details. Briefly mention key features (e.g., "1000mAh battery," "mesh coil technology") to build credibility and inform purchasing decisions.
• •Maintain a Consistent Vocabulary: Use modern and accessible terms consistently (e.g., "pods," "e-liquids," "kits," "disposables"). This shows you are in tune with the community and makes your content easily searchable.
• •Engage Directly and Informally: When responding to comments and DMs, maintain the friendly and direct tone. Quick, helpful, and informal responses build trust and make the brand feel more like a knowledgeable friend than a faceless corporation.

Social Perception

Perceived as a reliable go-to retailer for popular and new vaping products, fostering a subtle community feel through direct engagement, and building trustworthiness as a legitimate vendor in the online vape market.

Copy Examples

• •✨ JUST LANDED: The new Vaporesso XROS 3. ✨ Your vape experience, redefined. Sleek design meets powerful performance for the purest flavor yet. Stop settling for less. Upgrade your style. DM to get yours or tap the link in our bio to order via WhatsApp! 🚀 #VamporPeru #Vaporesso #NewVape #VapeoPeru
• •🔥 WEEKEND DEAL 🔥 Don't run out of flavor this weekend. Get 15% off all Nasty Juice e-liquids, Friday through Sunday only. Stock up on your favorites now. Send us a message to see the full flavor list and place your order. Fast delivery in Lima! #VapeDeals #OfertaVapeo #NastyJuice #VamporPeru
• •So many flavors, so little time. 😉 What's your go-to? Let us know in the comments! #VapeFlavors #Vapeo #Peru #VamporPeru
• •Simple. Portable. Powerful. The Uwell Caliburn G2 is the perfect companion for your day-to-day. No complications, just great flavor. Swipe up to ask us anything about it!
• •What are you vaping today? Show us your setup! Drop a pic in the comments below. We want to see what our community is enjoying. Let's see those clouds! ☁️ #VapeCommunity #VapeLife #VapersPeru #VamporPeru