Brand Tone

Professional and Informative, Business-Oriented, Health-Focused and Encouraging, Accessible

Brand Values

• •Health and Well-being
• •Quality
• •Partnership/Support for Businesses
• •Accessibility/Variety
• •Efficiency

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., professional yet encouraging, expert but accessible), key messaging points, and 'words to use/avoid.' This ensures everyone creating content is aligned.
• •Prioritize 'Your Health' (Sua Saúde): Consistently weave in the theme of health, well-being, and the benefits the products offer to the end-user, even when addressing B2B clients (as their success depends on their customers' health goals).
• •Maintain Professionalism with a Supportive Edge: While the primary audience is businesses, the language should remain professional and trustworthy, yet supportive and encouraging of their growth. Avoid overly casual slang but maintain an approachable feel.
• •Focus on Solutions and Benefits for Businesses: Highlight how partnering with Sua Saúde Distribuidora benefits their retail operations (e.g., 'wide selection to meet customer demand,' 'reliable supply chain,' 'products that deliver results for your clients').
• •Ensure Clarity and Accuracy: In the supplement industry, clear, accurate, and transparent information is crucial. Avoid hype or unsubstantiated claims. The copy should be informative and build trust.

Social Perception

As a Distributor, Focused on Health Products, Reliability and Trust (Desired Perception)

Copy Examples

• •Headline: Stock Your Success: Partner with Sua Saúde Distribuidora for Premium Supplements & Growth.
• •Social Media Post: Fuel your customers' fitness journeys! 🔥 Explore our extensive catalog of top-brand supplements. We offer low minimum orders and fast shipping to help your business thrive. Link in bio! #SuaSaudeDistribuidora #SupplementWholesale #FitnessBusiness
• •Product Description Snippet (e.g., for a Whey Protein): Elevate your clients' results with our high-quality Whey Protein selection. Sourced from trusted brands, it's the perfect foundation for muscle growth and recovery. Enquire for wholesale pricing today.
• •Email Subject Line to Potential Business Client: Exclusive Wholesale Access: Top Supplement Brands Your Customers Will Love - Sua Saúde Distribuidora
• •About Us Snippet: At Sua Saúde Distribuidora, we're dedicated to empowering businesses like yours with a comprehensive range of leading health and wellness supplements. We believe in fostering healthy communities by providing quality products and reliable service to our partners.