Brand Tone

Warm and Friendly, Passionate and Enthusiastic, Supportive and Encouraging, Knowledgeable and Traditional, Community-Oriented

Brand Values

• •Quality
• •Tradition & Heritage
• •Passion for Craft
• •Community
• •Customer Focus & Personalized Attention
• •Creativity & Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., warm, passionate, supportive), preferred vocabulary, and a "do's and don'ts" list. Share this with anyone creating content for the brand.
• •Know Your Audience: Understand who you're talking to – their skill levels, interests, and what resonates with them. Tailor your language to be relatable and engaging for fellow craft enthusiasts.
• •Emphasize Community and Connection: Use inclusive language ("we," "our community," "fellow crafters"). Encourage interaction by asking questions and inviting users to share their experiences and creations.
• •Show, Don't Just Tell, Your Passion: Let your enthusiasm for knitting and crochet shine through. Use evocative language to describe the feel of yarns, the satisfaction of creating, and the beauty of handmade items.
• •Maintain Authenticity and Heritage: Consistently weave in your brand's story, like the "since 1971" and "family business" aspects, to build trust and highlight your experience and dedication to quality. This reinforces your values of tradition and expertise.

Social Perception

Positive Customer Experiences, Appreciation for Expertise and Service, Community Hub, Trusted Source

Copy Examples

• •✨🧶 Fall in love with our newest arrival! This [Yarn Type, e.g., 100% Merino Wool] is a dream to work with – incredibly soft, vibrant, and waiting to become your next masterpiece. Imagine the cozy scarves and sweaters! Since 1971, we've been passionate about bringing you the best. What will you create? Share your ideas below! 👇 #SoleYPunto #NewYarn #KnittersOfInstagram #CrochetLove #CraftYourStory #50YearsOfPassion
• •🍂 Join our cozy community! 🍂 Ready to learn a new skill or perfect your [Skill, e.g., Fair Isle knitting] technique? Our upcoming workshop with the wonderful [Instructor's Name] is the perfect place to start. At Sole y Punto, we believe in sharing the joy of crafting with personalized guidance. Limited spots available! Click here to sign up and become part of our crafting family: [Link] #SoleYPuntoWorkshops #LearnToKnit #CrochetCommunity #CraftTogether #FamilyTradition
• •Sole y Punto: Weaving passion into every stitch since 1971. Discover quality yarns, inspiring kits, and a community that shares your love for crafting.
• •This week, we're absolutely inspired by [Customer's Name]'s stunning [Project Type, e.g., lace shawl] made with our [Yarn Name]! 😍 It’s a beautiful reminder of the creativity within our wonderful community. Thank you for sharing your talent, [Customer's Name]! Got a project you're proud of? Tag us @soleypunto1971 for a chance to be featured!
• •Your crafting journey starts here! Our [Kit Name, e.g., Easy Peasy Scarf Kit] has everything you need to create your very first [Project Type]. We've lovingly selected the softest beginner-friendly yarn and included clear, step-by-step instructions – because we believe everyone can experience the joy of making. For over 50 years, Sole y Punto has been here to guide and inspire crafters like you. Happy knitting!