Brand Tone

Enthusiastic, Friendly, and Promotional. The language is energetic, uses emojis and exclamation points, is approachable and casual, and focuses on direct sales with a sense of urgency and value.

Brand Values

• •Variety & Discovery
• •Value
• •Community & Connection
• •Freshness & Excitement

Best Practices

• •Lead with Enthusiasm: Start posts with energy, using emojis, capital letters (sparingly for emphasis), and exciting words like "NEW," "FINALLY," or "GUESS WHAT'S BACK" to immediately capture attention.
• •Focus on the "Find": Frame products as special discoveries. Use language like "hard-to-find," "authentic," "straight from," and "unique flavor" to make customers feel like they are getting access to something special.
• •Always Be Visual: Accompany every piece of copy with a high-quality, vibrant photo or video. The copy should complement the visual, not just describe it.
• •Encourage Engagement: Ask direct questions to the audience ("What's your favorite flavor?", "What should we stock next?") to build a community and make customers feel involved. Respond to comments and messages in the same friendly and helpful tone.
• •Keep Calls-to-Action Clear and Simple: End every promotional post with a clear next step. Use direct phrases like "Shop Now," "Tap to Order," "Link in Bio," or "Grab Yours Today" to guide the customer on what to do next.

Social Perception

Viewed as an "Aladdin's Cave" for Asian goods, where customers can find a vast array of unique products. Perceived as affordable, fairly priced, reliable, and well-stocked. It is considered a "Go-To" destination for specific snack and grocery needs in Perth.

Copy Examples

• •✨ NEW ARRIVAL! ✨ Your snack game is about to level up! 🚀 We just got these ultra-crispy Seaweed Wasabi Chips straight from Japan. A spicy, savory crunch you won't find anywhere else. Grab a bag before they disappear! 😉 #ValuePackPerth #PerthSnacks #NewArrival #AsianGroceries
• •🔥 BACK IN STOCK! 🔥 You asked, we listened! The fan-favorite Buldak Carbonara Noodles are finally back on our shelves and online. Don't wait – you know how fast these fly! 🏃‍♀️💨 Shop now via the link in our bio. #Buldak #Restock #PerthFoodie #ValuePackPerth
• •🤩 WEEKEND DRINK SPECIAL! 🤩 Stock up for the sunshine! All Ramune and Milkis drinks are 15% off, this weekend only. From classic lychee to bubbly yogurt, find your favorite flavor for less. Cheers to that! ☀️ #PerthDeals #ValuePackPerth #AsianDrinks #Sale
• •Noodle lovers, this one's for you! 🍜 Swipe through to see our incredible noodle wall. 👉 From instant ramen to authentic udon and rice vermicelli, we've got everything you need for a perfect meal. What's your go-to noodle dish? Let us know below! 👇 #NoodleLife #PerthEats #ValuePackPerth #AsianCooking
• •Craving the authentic tastes of Asia? 🤔 From spicy Korean snacks to sweet Japanese treats and essential pantry staples, Value Pack Perth is your one-stop shop! We source the best products so you can find real value and amazing variety, right here in Perth. 🌏 Tap "Shop Now" to explore our collection! #ValuePackPerth #AsianGroceriesPerth #PerthFood