Brand Tone

Professional, Authoritative, Trustworthy, Reliable, Accessible, Supportive, Customer-centric, Friendly, Value-driven

Brand Values

• •Quality and Accuracy
• •Accessibility and Affordability
• •Customer Focus and Support
• •Integrity and Professionalism
• •Empowerment through Knowledge
• •Responsibility

Best Practices

• •Prioritize Clarity and Accuracy: Given the medical nature of the products, ensure all copy is clear, unambiguous, and factually correct. Avoid jargon where possible, or explain it simply.
• •Maintain a Supportive and Empathetic Voice: Acknowledge that customers may be dealing with health concerns. Use language that is reassuring, understanding, and empowering.
• •Emphasize Expertise and Trust: Subtly weave in the brand's medical heritage (founded by doctors) and commitment to certified products to build and maintain trust.
• •Focus on Value and Accessibility: Consistently highlight the balance of quality, affordability, and ease of use that Valuemed offers.
• •Develop a Style Guide: Create a simple internal style guide that outlines key messaging points, preferred terminology, and the desired tone of voice to ensure consistency across all writers and platforms.

Social Perception

Positive Customer Experiences, Trustworthiness, Helpful and Supportive

Copy Examples

• •Homepage Banner: Your Health, Our Priority. Access certified medical tests and supplies, trusted by professionals and families across the UK. Shop with confidence.
• •Product Category (Home Tests): Empower Your Well-being. Easy-to-use home testing kits, designed by doctors for accurate, confidential results. Take control of your health today.
• •About Us Snippet: Founded by UK doctors, Valuemed is committed to providing accessible, high-quality diagnostic tools you can rely on. Because informed health decisions start here.
• •Social Media Post (General): Understanding your health shouldn't be complicated. At Valuemed, we offer a wide range of reliable medical supplies and clear, expert-backed guidance. Got questions? Our friendly support team is here to help! #Valuemed #HealthSupport #MedicalSuppliesUK
• •Email Subject Line for Newsletter: Valuemed: Expert Advice & Savings on Your Health Essentials