Brand Tone

Informative & Educational, Trustworthy & Scientific, Supportive & Empowering, Caring & Personal, Natural & Healthy

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Natural Solutions
• •Empowerment through Knowledge
• •Integrity & Trust
• •Affordability

Best Practices

• •Prioritize Clarity and Information: Always aim to educate the consumer about the benefits and science behind the products in simple, understandable language. Avoid overly technical jargon unless explained.
• •Emphasize Trust and Scientific Backing: Consistently mention the commitment to quality, natural ingredients, and scientific formulation to reinforce trustworthiness.
• •Maintain a Supportive and Empowering Voice: Frame messaging around helping the customer take proactive steps towards better health. Use encouraging and positive language.
• •Incorporate "Natural" and "Wellness" Keywords: Regularly use terms that align with the brand's core values of natural health solutions and overall wellbeing.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, or advertising material, the tone should remain consistent, reflecting the brand’s core identity as a caring, scientific, and empowering health partner.

Social Perception

Positive Customer Experiences, Trustworthy Source of Supplements, Focused on a Key Product, Health-Conscious Appeal, Limited Mainstream Public Awareness (Value Added Life vs. Procydin)

Copy Examples

• •Headline: Invest in Your Vitality. Naturally. Body: Modern life can take a toll. Value Added Life offers scientifically formulated supplements with potent, natural actives to help your body thrive. Take control of your wellbeing, starting today. Explore Procydin®, South Africa's #1 selling antioxidant. Call to Action: Discover Your Path to Wellness.
• •Headline: Science Meets Nature for a Healthier You. Body: At Value Added Life, we believe in harnessing the power of nature, optimized by rigorous science. Our supplements, like the trusted Procydin®, are designed to support your body’s natural processes and enhance your quality of life. Call to Action: Learn About Our Commitment to Quality.
• •Headline: Feel the Difference: Real Stories, Real Results. Body: From improved joint comfort to glowing skin, our customers are experiencing the benefits of Value Added Life. Procydin® is more than just an antioxidant; it’s a partner in your daily health journey. Call to Action: Read Testimonials & Start Your Story.
• •Headline: Empowering Your Health, Every Day. Body: Understanding your body's needs is the first step to better health. Value Added Life provides not just high-quality supplements, but also the knowledge you need to make informed choices for yourself and your family. Call to Action: Visit Our Health Insights Blog.
• •Headline: The Antioxidant Power Your Body Craves. Body: Combat daily stressors and support your cells with Procydin®, rich in natural grape seed extract. Our carefully formulated antioxidant supplement helps you maintain vitality and wellbeing. Call to Action: Shop Procydin® Now.