Brand Tone

Traditional & Nostalgic, Community-Focused & Friendly, Quality-Driven & Passionate, Appreciative & Indulgent

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction & Service
• •Community & Loyalty
• •Craftsmanship

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the brand's long history (since 1947) and the idea of tradition in storytelling and product descriptions.
• •Highlight Quality Ingredients and Craftsmanship: Use descriptive words that convey freshness, quality, and the handcrafted nature of the chocolates (e.g., "freshest ingredients," "handcrafted," "small batches," "artisan").
• •Maintain a Warm, Friendly, and Community-Oriented Voice: Write as if speaking to a neighbor or a long-time friend. Acknowledge the local roots and the loyalty of the customer base.
• •Focus on the Joy and Indulgence of Chocolate: Use language that evokes positive emotions, memories, and the special treat aspect of enjoying chocolate. Connect the chocolates to celebrations and special moments.
• •Be Authentic and Consistent: Avoid overly trendy jargon. Stick to the established values of quality, tradition, and friendly service. Ensure this tone is reflected across all customer touchpoints, from the website to in-store signage (once reopened) and any potential future online interactions.

Social Perception

Beloved Local Gem, High-Quality Product, Trustworthy & Consistent, Friendly & Welcoming, A Treat for Special Occasions

Copy Examples

• •Headline: Savor the Sweet Tradition. Valos Chocolates: Crafting Memories Since 1947. Body: Step into a world of timeless flavor. For over 75 years, Valos Chocolates has been handcrafting exceptional chocolates with the finest ingredients and time-honored recipes. Taste the tradition, share the joy.
• •Headline: Your Neighborhood Chocolatier, Still Making it Special. Body: From our family to yours, Valos Chocolates offers more than just delicious treats; we offer a taste of home. Our friendly team is here to help you find the perfect chocolate for any moment. Because some things, like true quality, never go out of style.
• •Headline: The Art of Chocolate, Perfected Over Generations. Body: At Valos, we believe in the magic of real, handcrafted chocolate. Using only the freshest ingredients and the same beloved recipes passed down through generations, every bite is a testament to our passion for quality. Experience the Valos difference.
• •Headline: More Than Chocolate, It's a Valos Moment. Body: Remember the delight of your first Valos chocolate? We’re still here, making those special moments happen with over 500 varieties of pure, delicious joy. Create a new sweet memory today.
• •Headline: Quality You Can Taste, A Legacy You Can Trust. Body: For decades, Valos Chocolates has been synonymous with the finest chocolates in [mention local area if appropriate, e.g., Arnold]. Our commitment to fresh ingredients and consistent quality means every piece is as good as you remember. Indulge in a trusted tradition.