Brand Tone

approachable, encouraging, and community-focused

Brand Values

• •Inclusivity and Accessibility
• •Female Empowerment and Confidence
• •Community Building
• •Personal Connection and Authenticity
• •Quality and Comfort

Best Practices

• •Lead with "You": Center the customer in the narrative. Frame copy around how the product will make her feel, the problem it solves for her, or the confidence she will gain.
• •Embrace an Encouraging Tone: Use positive and uplifting language. Words like "fabulous," "confident," "beautiful," and "comfortable" should be staples. The tone should be like a trusted friend giving fashion advice.
• •Highlight Inclusivity Naturally: Instead of just stating size ranges, integrate the message of inclusivity into the product descriptions and stories. For example, "This dress has amazing stretch and looks incredible on all body types, from XS to 3X."
• •Foster Community in Your Copy: Directly address your social media followers as a "community" or "family." Ask questions to encourage engagement and make them feel like part of the brand's conversation.
• •Maintain Authenticity: Continue to share the "why" behind the brand. Weave in personal anecdotes from the owner, share behind-the-scenes content, and be transparent about the brand's values. This builds trust and a loyal following.

Social Perception

Overwhelmingly positive, perceived as high-quality and well-priced, offering a personalized and fun shopping experience. Recognized for being size-inclusive, empowering, and community-oriented, with a personable and authentic owner.

Copy Examples

• •Ready for a sunshine state of mind? ☀️ Our new 'Bloom & Vibe' collection has just landed! Each piece is designed to make you feel effortlessly beautiful and comfortable, whether you're brunching with the girls or soaking up the sun. Because you deserve to feel fabulous, always. Tap the link in our bio to shop your new favorite outfit! #ValomieBoutique #SummerStyle #FeelGoodFashion
• •It's my favorite night of the week! 🎉 Join me LIVE tonight at 8 PM EST for a first look at over 50 new arrivals! We're talking dreamy dresses, must-have basics, and yes... I'm getting everyone into bodysuits! 😉 Get ready for real-talk styling tips, honest fit advice, and a whole lot of fun. Can't wait to see our amazing community there! ❤️ #ValomieLive #ShopSmall #CommunityLove
• •'Pretty much the only place I shop anymore.' We live for feedback like this! At Valomie, we're more than just a boutique; we're a community dedicated to helping you find styles that make you shine. Discover the Valomie difference. #ValomieValues #CustomerLove #ConfidentYou
• •Style is not a size. It's an attitude. From XS to 3X, our collections are curated for every woman, every style, and every body. We believe fashion should be accessible, affordable, and make you feel like the best version of yourself. Find your perfect fit at Valomie Boutique. [Shop Now] #FashionForAll #SizeInclusive #ValomieVibes
• •Ever wonder where 'Valomie' comes from? It's a little piece of my heart—a blend of my two daughters' names, Valarie and Naomie. When I started this journey, I wanted to build more than a boutique. I wanted to create a space where every woman could feel seen, confident, and celebrated. Thank you for being part of our story. ❤️ Read more about our mission on the blog today. #TheValomieStory #Mompreneur #MoreThanFashion