Brand Tone

Empowering & Inclusive, Professional & Trustworthy, Caring & Passionate, Stylish & Modern

Brand Values

• •Inclusivity & Body Positivity
• •Comfort & Quality
• •Confidence & Empowerment
• •Functionality & Thoughtful Design
• •Integrity & Authenticity

Best Practices

• •Emphasize the "By a Doctor, For You" Angle: Consistently leverage Dr. Vanessa's medical background to build trust and highlight the expertise behind the designs. This unique selling proposition differentiates Valmasi.
• •Speak Directly to Fit and Comfort Challenges: Acknowledge the specific fit issues that healthcare professionals, especially curvy women, face (e.g., "tops tight across my breasts," "pants are tight across hips & thighs") and position Valmasi as the solution. Use empathetic and understanding language.
• •Use Empowering and Positive Language: Focus on how the scrubs make the wearer feel – confident, comfortable, stylish, professional, special (like a "diamond"). Avoid jargon where possible, but highlight key fabric benefits clearly (e.g., breathable, antimicrobial).
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used in marketing aligns with the inclusive and stylish message. Feature diverse body types genuinely. The language across all platforms—website, social media, emails—should echo the same core values and tone.
• •Incorporate the Brand Story: Weave in the meaning of "Valmasi" (diamond, Vanessa's personal touch) and Dr. Vanessa's journey to create a deeper connection with the audience. This adds authenticity and emotional resonance.

Social Perception

Positive: Customers express high satisfaction with the fit, fabric quality, and comfort of Valmasi scrubs. They report feeling more confident and professional. Problem-Solving Brand: Perceived as a brand that understands and addresses a specific need in the market for better-fitting scrubs for women with curves. Founder-Driven: Dr. Vanessa's story and her identity as a healthcare professional resonate with customers, adding a layer of trust and relatability. High Quality: The use of premium materials and "Made in the USA" (some items mentioned as created in Los Angeles County) contributes to a perception of a high-quality product.

Copy Examples

• •Headline: End Your Shift as Comfortably as You Started. Valmasi: Designed by a doctor, for you. Body: Tired of scrubs that pinch, pull, or just don’t fit right? Dr. Vanessa created Valmasi with your curves and your comfort in mind. Experience the difference of premium, breathable fabric and a fit that moves with you. Feel confident, look professional, all day long.
• •Social Media Post (Image: Diverse group of healthcare professionals smiling confidently in Valmasi scrubs): Text: Shine From the Inside Out. ✨ At Valmasi, we believe your scrubs should be as resilient and brilliant as you are. That's why we craft every piece with premium fabrics and a fit that celebrates every curve. Designed by Dr. Vanessa, because you deserve to feel amazing. #Valmasi #ScrubsForWomen #HealthcareHeroes #ConfidenceInComfort
• •Product Description Snippet (for a curvy fit top): Finally, a scrub top that understands your shape! Our Curvy Fit Top offers generous room through the bust and a flattering drape over the hips, so you can move, stretch, and care without restriction. Made with our signature graphene-infused fabric for all-day freshness and comfort.
• •Email Subject Line: Feel the Valmasi Difference: Scrubs That Truly Fit Your Life. Email Body Snippet: As a healthcare professional, you give so much. Dr. Vanessa, our founder, knows this firsthand. That’s why Valmasi is more than just scrubs – it’s a commitment to your comfort, your confidence, and your ability to perform at your best. Discover our thoughtfully designed collection today.
• •Website Banner: Valmasi: Where Fit, Style, and Comfort Unite. Designed for healthcare professionals, by a healthcare professional. Experience the 360° Fit.