Brand Tone

Aspirational & Adventurous, Cool & Stylish, Authentic & Crafted, Laid-back & Independent

Brand Values

• •Freedom & Independence
• •Style & Aesthetics
• •Quality & Craftsmanship
• •Adventure & Exploration
• •Sustainability & Eco-consciousness
• •Authenticity & Heritage

Best Practices

• •Prioritize 'Feeling' and Lifestyle: Focus copy on the experience and emotion of riding a Vallkree bike—freedom, adventure, style—rather than just technical specifications (though quality should be highlighted).
• •Avoid overly corporate or generic jargon.
• •Highlight the unique retro design, smooth ride, reliability, and the 'fun factor'.
• •Emphasize the Australian ownership and design (Byron Bay origins).
• •Showcase high-quality materials like 304-grade stainless steel, Shimano gears, Tektro hydraulic disc brakes, and genuine Australian leather for seats and grips.

Social Perception

Highly Desirable & 'Cool', Premium & Quality Product, Lifestyle Enhancer, Fun & Enjoyable, Innovative Blend of Old and New, Trustworthy

Copy Examples

• •Inspired by the past, built for the future.
• •Live free, travel easy.
• •Freedom machines.
• •Experience the freedom of riding a Vallkree bike along the coast.
• •Turn heads with our vintage-inspired, stylish e-bikes. Crafted with quality and designed for adventure.