Brand Tone

The predominant tone of Valley of Roses is a sophisticated blend of authentic and passionate, accessible luxury, educational and empowering, and experiential and celebratory. It combines a high-end aesthetic with an inclusive message, driven by the founder's genuine story and expertise, and aims to educate and empower customers in the world of fragrance.

Brand Values

• •Authenticity
• •Quality without Compromise
• •Democratization of Luxury
• •Customer-Centric Experience
• •Ethical Commitment

Best Practices

• •Always Weave in the 'Why': Never just sell a product; sell the story behind it. Every piece of copy should have a thread connecting back to the brand's core values: Andriana's heritage, the Bulgarian Valley of Roses, and the mission to democratize luxury.
• •Use 'Accessible Luxury' Language: Pair opulent and sensory words ("opulent," "gleaming," "plush," "exquisite," "unforgettable") with words that convey value and accessibility ("affordable," "fraction of the cost," "for everyone," "your own"). This reinforces the brand's unique market position.
• •Lead with Quality and Longevity: When mentioning the "inspired-by" nature of the products, immediately follow up with quality signifiers like "Eau de Parfum (EDP)," "rich in perfume oils," and "lasts 8 to 12 hours" to build trust and overcome potential customer hesitation.
• •Highlight the Experience, Not Just the Transaction: Focus copy on the journey of discovery ("find your signature scent," "explore the notes," "a scent-sational experience"). This applies to both online shopping and the in-store services, positioning the brand as a partner in the customer's self-expression.
• •Emphasize the Personal and Human Element: Use Andriana's name and expertise to personify the brand. Phrases like "1:1 consultation with Andriana," "join our founder," or "Andriana's passion" create a personal, trustworthy connection that purely transactional e-commerce sites cannot replicate.

Social Perception

Valley of Roses is perceived as a trusted source for high-quality 'inspired-by' scents, an experiential destination due to its beautiful physical store and knowledgeable staff, and an inspiring local business through its founder's journey. It successfully elevates itself beyond a simple retailer into a personalized service provider, offering bespoke consultations and workshops.

Copy Examples

• •Luxury that lingers. Your story in a scent. Inspired by the timeless elegance of [Designer Brand], crafted with the passion of our founder's Bulgarian rose heritage. Experience an Eau de Parfum that lasts from morning meeting to midnight magic, without the designer price tag. All vegan, all cruelty-free, all you. #ValleyOfRoses #ScentStory #AffordableLuxury
• •Your Hen Party? Make it Scent-sational! Forget the usual. Create a memory that will last a lifetime at our exclusive Hen Party Perfume Experience! ✨ Join our founder, Andriana, for a private workshop of bubbles, fun, and fragrance. Each of you will design a unique 50ml perfume to take home—the perfect signature scent for the big day and beyond. Book your unforgettable Kilkenny experience! #HenPartyIdeas #Kilkenny #PerfumeWorkshop
• •From the Rose Valleys of Bulgaria to the Heart of Kilkenny. Valley of Roses was born from a childhood surrounded by the world's finest perfumes in their purest form. Founder Andriana Tsankova brought that passion to Ireland, with a mission to demystify fragrance and share the artistry of scent with everyone. We believe in quality without compromise and luxury without exclusion. This is more than a perfume shop; it's the next chapter in your story.
• •The Secret to Unforgettable Confidence. In a world of fleeting trends, your signature scent is your constant. It’s the final touch on your suit, the silent introduction in every room. Our collection of fragrances, inspired by the world's most iconic scents for men, offers lasting power and sophistication at a fraction of the cost. Elevate your presence. Discover your power scent at Valley of Roses. #ProfessionalStyle #MensFragrance #IrishBusiness
• •You smell gorgeous 😉 And you don't have to break the bank for it. Come find your perfect match! #PerfumeDupe #Kilkenny #FragranceTok #HiddenGemsIreland