Brand Tone

direct, value-oriented, and practical

Brand Values

• •Value/Affordability: This is the most prominent value. The brand consistently emphasizes 'lowest cost,' 'unbeatable prices,' and 'cost savings.'
• •Quality (of known brands): They highlight that they sell 'name brand' goods and test items for quality, even if they are open-box or returned. They carry 'valued brands like Makita, Rigid, Husky, Black + Decker, Ryobi.'
• •Practicality/Usefulness: The product range (tools, hardware, home goods) suggests a focus on providing items that serve practical purposes for home improvement and daily life.
• •Accessibility: They aim to make these goods accessible through lower prices and have physical store locations.
• •Dependability: They mention offering 'dependable products.'

Best Practices

• •Focus on Value and Savings: Always highlight the cost-saving aspect. Use phrases like 'discount,' 'save,' 'affordable,' 'unbeatable price,' 'lowest cost.'
• •Be Direct and Clear: Avoid jargon or overly elaborate language. Get straight to the point about the product and its benefits (especially the price advantage).
• •Emphasize Brand Names (when applicable): Leverage the reputation of the known brands you carry to build trust and signal quality despite the discounted prices.
• •Maintain a Helpful and Practical Voice: Position the brand as a go-to resource for practical needs, especially for home improvement and everyday essentials.
• •Use Action-Oriented Language: Encourage immediate action with phrases like 'Shop Now,' 'Visit Us Today,' 'Get Your Deals,' especially when announcing new inventory or sales, given that stock often changes.

Social Perception

Customers generally appreciate finding good deals and value, seeking ways to stretch their budgets. They appreciate the opportunity to purchase items at reduced prices. There's an understanding that inventory in such stores can change frequently, which can be part of the appeal for bargain hunters.

Copy Examples

• •Headline: 'Real Brands. Real Savings. Real Simple. Valley Discount Goods.' Body: 'Get the tools and home essentials you trust, without breaking the bank. We stock open-box and quality-tested items from major brands, passing the savings directly to you. Visit us in Phoenix or Glendale today!'
• •Social Media Post (Image: A popular brand power tool): Text: 'Tackle that weekend project with [Brand Name] power! 🛠️ Quality tools at prices you won't find anywhere else. New arrivals weekly – don't miss out! #ValleyDiscountGoods #HomeImprovement #ToolDeals #ArizonaBargains'
• •Website Banner: 'Your Home Projects Just Got More Affordable. Shop Valley Discount Goods for Name Brands at Low Prices.'
• •Email Subject Line: 'Big Savings on [Brand Name] Tools & Home Goods This Week!' Email Body Snippet: 'Hi [Customer Name], looking for top-quality hardware or home goods without the premium price tag? Valley Discount Goods has you covered. This week, find incredible deals on...'
• •In-Store Signage: 'Why Pay Full Price? Get Dependable Brands for Less at Valley Discount Goods. Your Smart Choice for Home & Hardware.'