Brand Tone

Artisanal, Authentic, Quality-focused, Stylish, Practical, Approachable, Proudly Chilean, Natural/Earthy

Brand Values

• •Craftsmanship & Tradition
• •Quality Materials
• •Authenticity & Originality
• •Durability & Functionality
• •Local Production & National Pride
• •Sustainability (implied)
• •Passion & Dedication

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Authentic, Quality-focused, Stylish, Practical, Approachable, Proudly Chilean, Natural/Earthy) and values (Craftsmanship, Quality Materials, Authenticity, Durability, Local Production, Passion). Provide examples of "do's and don'ts" for language, specific keywords (e.g., "hecho a mano," "cuero noble," "diseño chileno"), and imagery style.
• •Emphasize Storytelling: Share the stories behind the products – the artisans, the inspiration from Chilean culture or landscapes, the careful selection of materials. This reinforces authenticity and craftsmanship.
• •Consistent Visual Language: Ensure all visuals (website, social media, marketing materials) align with the natural, stylish, and quality-focused aesthetic. Highlight the texture and details of the leather.
• •Engage Authentically: When interacting with customers online (comments, messages, reviews), maintain an approachable, proud, and helpful tone. Personalize responses where possible, reflecting the "hecho con amor" (made with love) value.
• •Educate on Quality and Craft: Use copy to subtly educate customers about the benefits of full-grain leather, the value of handmade items, and what makes Chilean craftsmanship special. This reinforces the quality-focused aspect of the brand.

Social Perception

Customers seem to perceive Valiz positively, appreciating the quality of the leather, the design, and the craftsmanship. The brand is likely seen as a provider of high-quality, stylish, and durable leather goods with a distinct Chilean identity. The emphasis on "handmade" and "author's design" likely positions it as a more premium or artisanal alternative to mass-produced accessories.

Copy Examples

• •Instagram Post (Image: Close-up of leather texture on a tabaquera): Siente la diferencia del cuero chileno. Cada Vádiz es una historia hecha a mano, pensada para acompañarte con estilo y carácter. Descubre la tuya. #ValizCuero #HechoAManoEnChile #ArtesaniaChilena #EstiloAutentico
• •Website Product Description Snippet (for a backpack): Más que una mochila, una compañera de rutas. Diseñada por manos chilenas con cuero noble que envejece contigo, esta mochila Valiz combina la robustez que necesitas con la elegancia que te define. Calidad y diseño que perduran. #ValizChile #MochilaDeCuero #DiseñoDeAutor #CalidadArtesanal
• •TikTok Video Concept (Short, dynamic clips showing different uses of a banano/fanny pack): Video Text Overlay: Tu Valiz: Versátil. Auténtico. Chileno. Audio: Upbeat, modern Chilean folk-inspired music. Caption: De la ciudad al sendero, tu Valiz se adapta a tu ritmo. Comodidad y estilo en cada aventura. ✨ #ValizStyle #CueroChileno #HechoConPasion #AccesoriosUnicos
• •Facebook Ad (Carousel showing various products): Headline: Valiz: Arte en Cuero, Hecho en Chile. Body: Descubre la colección Valiz: carteras, tabaqueras y accesorios creados con pasión y cuero 100% natural. Diseños únicos que reflejan tu personalidad y la dedicación de nuestros artesanos. Elige calidad, elige Valiz. 👉 [Link to Shop]
• •Email Newsletter Snippet (Announcing a new collection): Subject: Nuevos Tesoros Valiz: La Esencia de Chile en Cada Detalle. Body: En Valiz, creemos en la belleza de lo auténtico. Nuestra nueva colección captura la tradición artesanal chilena en cada costura, utilizando el mejor cuero nacional para crear piezas que no solo lucen increíbles, sino que están hechas para durar. Explora los nuevos diseños y encuentra tu próximo Valiz.