Brand Tone

Helpful, customer-oriented, professional, and knowledgeable.

Brand Values

• •Quality
• •Customer Satisfaction
• •Wide Assortment & Variety
• •Helpfulness
• •Professionalism

Best Practices

• •Always prioritize customer needs and offer helpful solutions.
• •Showcase expertise by highlighting product knowledge and offering informed advice.
• •Emphasize the quality and variety of products offered.
• •Maintain a friendly and approachable tone in all communications.
• •Highlight convenient services like luggage storage to attract travelers.

Social Perception

A trusted retailer known for a great selection, fair prices, exceptionally helpful and honest staff, and convenient services for travelers.

Copy Examples

• •"Need help finding the perfect suitcase? Our expert staff is here to guide you!"
• •"We stock only the best brands on the market, ensuring quality and durability for your travels."
• •"Lost your receipt for a warranty claim? No problem, we'll quickly provide you with a copy!"
• •"Traveling through Rome? Store your luggage safely and conveniently with us near Termini Station."
• •"We're committed to providing exceptional customer service and ensuring your complete satisfaction."