Brand Tone

sophisticated, approachable, and confident

Brand Values

• •Local & Hungarian Identity
• •Quality and Natural Materials
• •Timeless & Clean Design
• •Femininity and Uniqueness
• •Customer-Centricity
• •Sustainability

Best Practices

• •Always Emphasize Hungarian Roots: Continuously reinforce the "100% magyar márka" identity in your communication. This is a key differentiator and a source of pride for the brand.
• •Focus on the "Everyday Remarkable": Frame your products not just as clothes, but as a way to elevate the everyday. Use language that speaks to making daily life more beautiful and special.
• •Speak Directly to the "Thinking, Urban Woman": Tailor your copy to a target audience that is sophisticated, conscious, and values quality over quantity. Use intelligent and thoughtful language.
• •Highlight Comfort and Femininity in Tandem: Never present these two values as mutually exclusive. Emphasize that Valid clothing allows women to feel both comfortable and elegantly feminine.
• •Maintain a Positive and Empowering Voice: Your copy should inspire confidence. Use uplifting and encouraging language that makes your customers feel seen and celebrated. Avoid overly technical jargon and keep the tone approachable and warm.

Social Perception

The public perception of valid.co.hu appears to be that of a chic, local, and trustworthy brand. It is likely seen as a go-to for women seeking unique, well-made clothing that is not mass-produced. The focus on "everyday remarkable" elegance suggests that customers perceive the brand as offering a touch of accessible luxury for daily wear. The association with design markets like WAMP further solidifies its image as a credible and creative local designer brand.

Copy Examples

• •Our new collection has arrived! Discover carefully designed pieces that will be essential in the wardrobe of the modern, urban woman. Comfort and elegance, every day. #validbudapest #magyardivat #újkollekció
• •This dress says more than a thousand words. Clean lines, premium materials, and a touch of uniqueness - everything that makes you shine with confidence. Find your style!
• •One blouse, endless possibilities. Wear it with jeans for a casual day, or with an elegant skirt for a special occasion. Your style, your choice. #validstyle #viseljmagyart
• •We believe in sustainable fashion. Our clothes are made from natural materials in Hungary, so they are not only beautiful but can also be worn with a good feeling. Choose conscious elegance! #fenntarthatódivat #magyartermék
• •Timeless pieces, now with a discount. Don't miss out!