Brand Tone

spirited and celebratory

Brand Values

• •School Spirit & Fandom
• •Quality & Uniqueness
• •Joy & Connection
• •Service & Partnership

Best Practices

• •Use "Spirit" Synonyms: Consistently use an active and enthusiastic vocabulary. Incorporate words like celebrate, pride, cheer, spirit, fandom, hometown, and tradition to reinforce the brand's core theme.
• •Focus on the "Fan Experience": Frame products not just by their features, but by the moments they enhance. Write about using the tea towels during a game-day bake-off or the notepads for a proud alum's desk. Connect products to the emotions of being a fan.
• •Maintain a Positive and Upbeat Tone: All communications, from product descriptions to social media captions, should be optimistic and celebratory. Avoid neutral or overly corporate language. The tone should feel like a fellow fan sharing their excitement.
• •Tagline Integration: Use the phrase "Put Your School Spirit on Display" where appropriate in marketing materials, social media bios, and website footers to build brand recognition.
• •Highlight Quality and Official Licensing: In product details and brand stories, consistently mention that the products are "high-quality" and "officially licensed." This builds trust with both retailers and end consumers, assuring them of the product's authenticity and durability.

Social Perception

Positive, trusted supplier known for high-quality design, especially within its niche; operational reputation is solid despite limited direct customer reviews.

Copy Examples

• •Game day, every day! 📣 From your morning coffee to your kitchen counter, we help you put your school spirit on display. Tag a fellow fan who needs to upgrade their gear! #ValiantGifts #CollegePride #[UniversityMascot]
• •Raise a cup to your team! Whether you're tailgating on campus or hosting a watch party at home, these durable party cups are the perfect way to share and celebrate your school spirit. Each pack features our exclusive confetti design, making every victory toast a little more festive. Go [Team Name]!
• •Gifts That Cheer as Loud as You Do. Shop our collection of officially licensed collegiate goods and find the perfect way to show your pride.
• •Subject: Get Ready for Game Day! New Arrivals from Valiant Gifts Are Here.
• •At Valiant Gifts, we believe school spirit is a year-round celebration. We are dedicated to creating high-quality, officially licensed collegiate gifts that touch the hearts of students, alumni, and fans. Our mission is to help your customers put their pride on display with unique items that bring joy to every cheer.