Brand Tone

Motivational, empowering, aspirational, strong, evocative, sophisticated, and elegant.

Brand Values

• •Strength and Determination
• •Inclusivity and Unity
• •Quality and Longevity
• •Self-Empowerment

Best Practices

• •Develop a Brand Vocabulary: Create a list of core words and phrases (e.g., valiant, strength, forge, empower, endure, timeless, fortitude) to use consistently across all communications. Also, list words to avoid (e.g., easy, cheap, trendy) that don't align with the brand's values of quality and perseverance.
• •Maintain a Motivational Voice: All copy, from social media captions to product descriptions, should aim to inspire and empower the reader. Frame the product not just as clothing, but as a tool for achieving personal strength and goals.
• •Tell the Brand Story Repeatedly: The unique story of the three sisters and their multicultural heritage is a powerful differentiator. Weave elements of this story into campaigns, "About Us" reminders, and content to build a deeper connection with the audience.
• •Ensure Visual and Textual Harmony: The clean, strong, and elegant aesthetic of the photography should be matched by the copy. The text should feel as premium and intentional as the visual branding.
• •Align All Channels: The tone on Instagram, Facebook, the website, and any future marketing materials must be uniform. A customer should experience the same empowering and sophisticated "Valiant" voice whether they are reading a post, an email, or a product tag.

Social Perception

Currently limited and still forming, perceived as a premium, boutique activewear brand with a strong, empowering narrative. Its reputation is a blank slate, shaped primarily by its own marketing efforts due to a lack of external reviews or media presence.

Copy Examples

• •Valor isn't the absence of struggle. It's the strength to push through it. Our Perennial Collection is crafted to withstand every challenge, just like you. #ForgeYourStrength #ValiantActive
• •Elegance in Motion. Strength in Design. From intense workouts to mindful stretches, your gear should be as resilient as you are. Discover the Perennial Collection by Valiant Active Clothing—timeless style, enduring quality. Shop the collection now.
• •Forged in Fortitude. Worn with Valor.
• •Embrace the power of perseverance with The Onyx Set. Designed for a sleek, sculpted fit and crafted from our signature durable fabric, this set moves with you, supporting you through your most demanding days. It’s not just activewear; it's armor for the valiant.
• •Be Valiant. First look at our new arrivals.