Brand Tone

Aspirational & Elegant, Approachable & Friendly, Trendy & Playful, Nostalgic/Reflective

Brand Values

• •Quality Craftsmanship
• •Accessible Quality
• •Timeless Style & Elegance
• •Individuality & Self-Expression

Best Practices

• •Balance aspirational language with clear and accessible descriptions of product benefits.
• •Highlight quality and timeless design without alienating customers with overly exclusive or complex jargon.
• •Share the 'why' behind designs or collections, connecting back to the brand's London-inspired heritage or the values of craftsmanship and individuality.
• •Adapt to the Platform, Maintain Core Identity: While TikTok copy can be more playful and trend-driven than a website's 'About Us' page, the underlying values of quality, style, and customer connection should still subtly resonate.
• •Frame copy around how Valesca products enhance the customer's life, style, and confidence, making them the hero of their own style story.

Social Perception

Customers perceive the brand as offering good quality, stylish items that fit well and provide good value. The brand attempts to be seen as relatable, current, and engaged with popular culture. The 'Closing Sale' announcement likely evokes a sense of nostalgia among long-term customers and perhaps curiosity or a sense of 'last chance' for newer audiences.

Copy Examples

• •Thoughtfully designed and crafted with precision, made to last.
• •Quality should be accessible, not exclusive, without the hefty price tag.
• •Love for timeless design, bring meaning and elegance into your life.
• •Reflect your unique personality, and inspire you to embrace your individual style.
• •Wear Valesca with pride, share your story with us. ❤️ #ValescaJourney #TimelessElegance