Brand Tone

Empowering, friendly, and results-oriented.

Brand Values

• •Confidence and Body Positivity
• •Health and Wellness
• •Accessibility and Practicality
• •Community

Best Practices

• •Lead with "Feeling," Not Just Features, focusing on benefits like comfort and confidence before technical details.
• •Speak Directly to Your Customer by frequently using "you" and "your" to create a personal conversation around their goals.
• •Embrace the Wellness Ecosystem by seamlessly integrating health and wellness content with product promotions.
• •Use an Empowering and Positive Voice, avoiding language that implies fixing problems and instead celebrating the customer's body.
• •Incorporate Social Proof and Community by regularly using testimonials, user-generated content, and community-building phrases.

Social Perception

Valerydailyfit is largely perceived as a positive lifestyle and wellness brand, a trusted source of information, authentic due to the founder's involvement, and more focused on wellness than solely apparel.

Copy Examples

• •Engineered to hug, not hide. Our sculpting leggings provide support and comfort, so you can move through your day feeling your best. From your morning workout to your evening wind-down, we’re with you. Ready to find your perfect fit? Tap to shop the collection. #valerydailyfit #EverydayConfidence
• •Your New Favorite Tee is Here (And it Feels Like a Hug)
• •Sculpt. Support. Shine. Discover activewear designed for every part of your day and every beautiful body. Shop Now.
• •We LOVE seeing you thrive! ❤️ @(user-tag) is rocking our Tummy Control Leggings. You all are our biggest inspiration! Tag us in your photos for a chance to be featured. #valerydailyfit #CommunityLove #BodyPositive
• •Treat yourself! ✨ Get 20% off our entire shapewear collection this weekend. Because feeling confident is always in season. Use code: FEELGOOD20.