Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Conscious & Responsible, Timeless & Modern, Warm & Uplifting

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship & Tradition
• •Timeless Design & Longevity
• •Ethical Production & Social Responsibility
• •Originality & Artistry
• •Inclusivity & Authenticity

Best Practices

• •Emphasize Storytelling: Continuously weave the brand's narrative—Valeria's inspiration, the artisan collaborations, the journey of a garment—into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and passion.
• •Maintain Elegant & Descriptive Language: Use refined vocabulary that evokes quality, artistry, and the sensory experience of the fabrics and designs. Avoid overly casual slang or overly technical jargon. Focus on evocative descriptions of colors, textures, and silhouettes.
• •Highlight Core Values Consistently: Ensure that keywords and phrases related to sustainability, craftsmanship, timelessness, and "Made in Spain" are naturally integrated across all communication channels, from product tags to social media hashtags.
• •Visual Consistency is Key: Accompany copy with high-quality, aesthetically aligned imagery and videography that reflects the brand's sophisticated, clean, and artful style. The visual tone should match the verbal tone.
• •Engage Authentically: When interacting with customers or the community online, maintain a respectful, warm, and knowledgeable tone. Respond to inquiries with the same level of care and detail that goes into crafting the garments. This builds trust and reinforces the brand's personal touch.

Social Perception

Highly Regarded for Aesthetics and Quality, Respected for Ethical Stance, Aspirational yet Relatable, Favored by Style Influencers, Associated with "Slow Luxury"

Copy Examples

• •Headline: Timeless Elegance, Responsibly Crafted. Body: Discover VALERIA COTONER, where each piece tells a story of heritage, sustainable artistry, and enduring style. Made with love in Spain, for the conscious woman. #SlowFashion #MadeInSpain
• •Headline: Wear Your Values: The Art of Conscious Luxury. Body: Our latest collection breathes life into ancient craftsmanship with vibrant, modern silhouettes. Experience fashion that’s beautiful, inside and out. Limited editions, lasting impact. #ValeriaCotoner #EthicalFashion
• •Headline: Beyond Trends, Beyond Seasons. Body: Invest in pieces that transcend the fleeting. VALERIA COTONER offers meticulously designed garments, blending Spanish inspiration with timeless appeal, crafted to be cherished for years to come. #TimelessStyle #SustainableLuxury
• •Headline: The Soul of Spain, Woven into Every Thread. Body: From the vibrant hues of Mallorca to the skilled hands of artisans, feel the passion in every VALERIA COTONER creation. Unique prints, natural fabrics, and a commitment to our planet. #ArtisanalFashion #ConsciousLiving
• •Headline: Elegance Redefined: Sustainable. Sophisticated. You. Body: Embrace a style that reflects your grace and your principles. VALERIA COTONER designs for the woman who values quality, artistry, and a fashion future that cares. Explore the new arrivals. #LuxuryFashion #SustainableStyle