Brand Tone

aspirational, educational, and confident

Brand Values

• •Transformation
• •Quality & Efficacy
• •Education
• •Accessibility

Best Practices

• •Use Empowering Language: Employ words like "transform," "master," "unleash," "create," and "confidence" to inspire customers and reinforce the brand's value of transformation.
• •Focus on Benefits, Not Just Features: Instead of just saying "long-lasting," say "a look that takes you from your morning meeting to your evening out." Connect product features to real-life scenarios.
• •Maintain an Educational Tone: Always be teaching. Whether in a caption or a product description, embed small tips or explain why a certain product or technique works. This builds authority and trust.
• •Speak Directly to the Customer: Use "you" and "your" frequently to create a one-on-one conversational feel, making the brand feel more personal and approachable.
• •Ensure Visuals and Text are Aligned: The polished, high-glamour look of the photos and videos should be matched by confident, professional, and aspirational copy. The entire package should communicate efficacy and quality.

Social Perception

The brand is perceived positively within its community as a source of skilled makeup artistry and credible beauty advice, known for achieving glamorous, full-coverage looks. However, its common name can lead to confusion in broader online searches with other 'Valentina' entities.

Copy Examples

• •Your secret to a flawless, sun-kissed glow is here. ✨ Our new Glow Shimmering Spray delivers a fine, luminous mist for a finish that lasts from noon to night. Ready to shine? Tap to shop now and transform your look.
• •Meet the foundation that does it all. Our best-selling Cream Makeup offers flawless, buildable coverage to unify skin tone and conceal imperfections. Infused with SPF, this long-wearing formula feels as good as it looks, providing a perfect, durable base for any masterpiece you create. Your skin, but better.
• •From Everyday to Flawless: My Signature Contouring Technique | Valentina Make Up
• •Mastering the perfect contour changes everything. Are you ready for your transformation? (Poll: 'Yes, teach me!' or 'Still practicing!')
• •Unlock Your Inner Artist: 15% Off Our Pro-Level Palettes.