Brand Tone

Empowering, stylish, friendly, and sophisticated

Brand Values

• •Empowerment
• •Style
• •Beauty
• •Customer Confidence
• •Inclusivity
• •Personal Connection
• •Continuous Improvement
• •Quality

Best Practices

• •Use emojis like hearts (♥️) where appropriate to add a touch of friendliness.
• •Focus on empowering women and boosting their confidence through fashion.
• •Highlight the unique and high-quality nature of the clothing.
• •Emphasize personal connection and excellent customer service.
• •Maintain a balance between sophisticated style and trend-awareness.

Social Perception

A boutique that is seen as empowering, stylish, high-quality, friendly, and sophisticated. It's perceived as a place where women can find unique and beautiful clothing that boosts their confidence and where customers receive personalized service and advice.

Copy Examples

• •Discover our lovingly curated selection designed to make you feel confident and beautiful. ♥️
• •Dare to be uniquely fashionable with our exclusive international brands!
• •We're more than just a boutique; we're your personal style advisors. Contact us for personalized advice.
• •O la voga: Exclusively yours in Switzerland. Elevate your style with our unique collection.
• •Celebrating and empowering an inclusive community where every woman can have the confidence to be her true self.