Brand Tone

Affectionate and Warm, Proudly Local/National, Artisanal and Quality-Conscious, Community-Oriented and Ethical, Simple and Authentic

Brand Values

• •Local Pride and Patriotism
• •Artisanal Quality and Craftsmanship
• •Support for Local Economy
• •Emotional Connection
• •Social Responsibility
• •Authenticity

Best Practices

• •Embrace "Te Quiero" at the Core: Always infuse copy with warmth, affection, and a sense of personal connection. Use words that evoke love, care, and appreciation, reflecting the brand name and its "tQ" motif.
• •Highlight Local Roots and Craftsmanship: Consistently mention "Valencia," "Spain," "local artisans," "handmade," and "natural materials." This reinforces the brand's commitment to its origin and quality. Stories of local suppliers or the crafting process can be powerful.
• •Speak with Passion and Pride: Let the enthusiasm for Valencia, Spanish culture, and the products shine through. Use evocative language that paints a picture of the region and the care that goes into each item.
• •Maintain Simplicity and Authenticity: Avoid overly corporate or jargon-filled language. Keep the tone down-to-earth, honest, and direct, reflecting the straightforward nature of the products and the brand's philosophy of shunning massification.
• •Communicate Ethical Commitments: Weave in messages about supporting the local economy, ethical production, and community involvement (like the Casa Caridad collaboration) where appropriate. This resonates with conscious consumers and reinforces the brand's values.

Social Perception

A charming brand offering heartfelt, locally-made gifts. A business that cares about its regional roots and ethical production. A source for unique items that carry a personal, loving message.

Copy Examples

• •Valencia Te Quiero: Gifts Crafted with Love, Straight from the Heart of Spain. Discover artisanal treasures that whisper 'te quiero' and celebrate our vibrant Valencian spirit. Made locally, cherished globally.
• •Wrap yourself in Valencian sunshine with our [Product Name] Apron. Handcrafted from the finest local linen, it’s more than an apron – it’s a piece of Spain, ready for your kitchen adventures. Supporting local artisans with every stitch. #ValenciaTeQuiero #HechoEnEspañaConAmor
• •We are Valencia Te Quiero. Born from a passion for our land and a belief in the power of a heartfelt 'te quiero.' We partner with local Valencian and Spanish workshops to bring you gifts that are not only beautiful but also kind to our community and planet. Join us in sharing the love, one artisan piece at a time.
• •Meet the hands behind your favorite 'tQ' ceramics! Our local artisans pour their skill and 'cariño' (affection) into every piece. When you choose Valencia Te Quiero, you're not just buying a gift; you're supporting a dream and a community. ❤️ #SupportLocalValencia #ArtisanMade #RegalosConAlma
• •New Arrivals: Share a Little Valencian Love (tQ!)